The landscape of eCommerce Marketing jobs is rapidly evolving, driven by significant advances in digital marketing and eCommerce, the always-changing social media landscape, the influence of the cost-of-living crisis and the uncertain economy, and the book of AI in 2023.
As we enter 2024, it’s essential to identify the advances in digital marketing and eCommerce, explore the trendiest marketing and digital roles in eCommerce, and analyse the reasons behind their increasing demand in a fast-paced environment such as online commerce.
2024’s Most In-Demand Ecommerce Marketing Jobs
Paid Social Media Managers: The TikTok effect
Paid Social Media Managers remain vital, particularly with the increasing trend of shoppable ads and direct sales through social media platforms such as TikTok. The role of Paid Social Media Managers has gained prominence due to their ability to leverage the dynamic nature of social media for direct consumer engagement and sales.
ECommerce Managers: Overseeing digital sales operations
ECommerce Managers have become pivotal in 2024, overseeing online sales operations. Their role has expanded due to the increasing complexity of online marketplaces and the need for seamless integration of various digital marketing strategies.
Both the eCommerce Managers and eCommerce Directors’ primary function is to ensure that all aspects of an online store – from user experience to logistics – are optimally managed. With the ever-growing and sophisticated eCommerce landscape, digital and marketing professionals play an essential role in supporting business decisions.
Data Analysts and Agile Specialists: Data-driven decision making
Another critical role witnessing a surge in demand is that of professionals skilled in data analysis and agile methodologies. Data analysts are crucial for businesses making data-informed decisions and maintaining agility in the constantly changing digital landscape. Their expertise allows companies to stay ahead of the curve and adapt quickly, making them a valuable asset in eCommerce marketing jobs.
Digital Marketing Project Managers: Leading Digital initiatives
Digital Marketing Project Managers are responsible for leading digital projects, ensuring they get completed on time, within budget, and meet the desired objectives. Their increasing importance is due to the expanding scope of multichannel digital marketing campaigns and digital eCommerce projects requiring meticulous planning and execution.
Video Editors: Crafting engaging visual content
In line with the continued popularity of short-form videos for eCommerce, Video Editors are in high demand, working closely with organic and paid Social Media Managers, Brand Managers, Graphic Designers, Project Managers and SEO Managers. Their expertise in creating engaging and concise visual content is essential for capturing the digital audience’s attention. This trend reflects consumers’ ongoing preference for visually appealing and easily digestible content in their shopping experience.
A few more trendy eCommerce jobs in 2024:
Other sought-after eCommerce roles in Tech, Digital, and Digital Marketing right now:
- SEO and Voice Search Experts: The rise of voice search has created a need to optimise content for voice-activated searches, a trend heavily influenced by the increasing use of smart speakers and voice-assisted devices.
- UX/US Designers: AR (Augmented Reality) and VR (Virtual Reality) technologies have revolutionised online shopping, bridging the gap between physical and digital shopping experiences. User Experience designers contribute to creating an immersive online shopping experience using AR and VR technologies.
- Sustainability and Ethical Marketing Specialists: With a growing consumer focus on sustainability and ethical practices, there is a rising demand for Sustainability and Ethical Marketing Specialists and Brand Managers with these skills.
- AI and Machine Learning Engineers: Incorporating AI and machine learning in eCommerce has heightened the need for AI and Machine Learning Engineers to develop systems that offer personalised shopping experiences.
- Cybersecurity experts: With the rise in online transactions comes an increased risk of cyber threats. Cybersecurity Experts in eCommerce remain crucial to protect sensitive customer data and ensure secure online transactions.
A pivotal moment for the E-Commerce Industry
2024 marks a significant phase in the evolution of eCommerce and digital marketing careers. We hope this article helps candidates adapt their skills to the market and eCommerce Directors and hiring managers to plan ahead their recruitment strategy to attract the right talent to their eCommerce Marketing eCommerce jobs.
If you are an experienced Digital or Marketing professional and think an eCommerce job might suit you, our team can help you find an eCommerce job in London or other UK tech hubs. After all, cities such as Birmingham, Nottingham, Leeds, and Manchester are well known for their fashion e-commerce industry. Get in touch to discuss your options.
