An E-commerce manager, male, mid 30s, with trendy clothes, smiles crossing his arms.

Hire E-commerce Managers

Connect with experienced E-commerce Managers who share your company’s values and goals. Enhance your online sales strategy and drive growth with the help of Adria Solutions, an expert in E-commerce recruitment.

What does an E-commerce Manager do?

An E-commerce Manager is responsible for managing and growing a business’s online sales channels. Their role focuses on improving website performance, increasing conversions, managing product ranges, and delivering an excellent customer experience.

E-commerce Managers commonly work on:

  • Ecommerce strategy
  • Website optimisation
  • Product merchandising
  • Conversion rate optimisation (CRO)
  • Digital marketing performance
  • Customer journey improvements

They often work closely with Marketing Managers, Developers, UX Designers, Product Teams, and warehouse or operations teams.

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Most essential skills for your E-commerce recruitment

The skills required in an E-commerce Manager are based on your company’s needs and specific goals, but we have highlighted the must-have skills to look for in your E-commerce recruitment process.

Proficiency in platforms like Shopify or Magento ensures optimised store management, product listings, and checkout processes. Platform expertise is essential for delivering a user-friendly shopping experience, minimising technical issues, and maximising operational efficiency in your online store.

It’s important that your E-commerce Managers understand digital marketing strategies and the role of SEO, PPC, and email marketing in driving traffic and sales. The successful E-commerce Manager must create targeted campaigns, improve visibility, and adapt to changing market trends to stay ahead of competitors.

Analysing customer behaviour, sales trends, and performance metrics allows for data-driven decisions. These insights help optimise strategies, identify growth opportunities, and ensure the business remains agile in responding to consumer demands and market changes.

A strong focus on enhancing the customer journey builds loyalty and increases conversions. From intuitive website design to exceptional customer service, this skill ensures a seamless and enjoyable shopping experience that keeps customers coming back.

The ability to oversee campaigns, platform updates, and team coordination ensures the smooth execution of projects. Strong project management keeps tasks on schedule and within budget while aligning department efforts to achieve business goals.

When you hire E-commerce Managers, ask for…

Emma Berwick, Adria Solutions

Ask Emma Berwick Adria Solutions
MAGENTO UX/UI Design SHOPIFY Omnichannel Strategy CRO NetSuite GOOGLE ADS Social Commerce TradeGecko EMAIL MARKETING Payment Gateway Logistics & Fulfilment SEE LIVE JOBS

Businesses typically hire E-commerce Managers when online sales become a key growth channel or existing teams lack dedicated ecommerce expertise.

You may need to hire an E-commerce Manager if you are:

  • Launching a new online store
  • Growing ecommerce revenue
  • Expanding into new markets
  • Improving website conversion rates
  • Managing a large product catalogue
  • Investing in digital commerce

Many organisations also hire E-commerce Managers during website replatforming projects, international expansion, or rapid business growth.

Strong E-commerce Managers combine commercial awareness with digital marketing knowledge and analytical thinking. The best candidates understand how customer behaviour, website performance, and digital channels influence online sales.

A strong hire will typically have:

  • Ecommerce platform experience
  • Commercial trading knowledge
  • CRO expertise
  • SEO and digital marketing understanding
  • GA4 and analytics skills
  • Product merchandising experience
  • Strong leadership and communication skills

The strongest candidates are often those who can balance commercial performance with long-term customer experience improvements.

Top challenges of your E-commerce Management Recruitment

Finding E-commerce managers skilled in diverse platforms isn’t easy. The ideal candidate must have the right tech and soft skills and adapt to rapid industry changes. Their decisions directly impact the bottom line, and the wrong choice could lead to lost opportunities and revenue. In 20 years, we have helped many E-commerce businesses source professionals who share their goals and values and match their company culture. We can help you, too.

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E-commerce Manager salary expectations

E-commerce Manager salaries continue to increase as businesses invest more heavily in digital commerce and online growth. In the UK, most permanent salaries range from £45,000 to £85,000+, while contract rates commonly fall between £400 and £800+ per day.

Higher salaries are typically associated with candidates who have experience managing enterprise ecommerce platforms, leading digital trading strategies, and driving significant online revenue growth.

LevelUK Salary RangeContract Day Rate
Mid-level£45,000 – £60,000£400 – £600
Senior£60,000 – £85,000+£600 – £800+

Tackling your E-commerce recruitment challenges

We help overcome your recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

Repeated Business
Faster Sourcing
Reduced Hiring Times
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Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

FAQs

Got questions? Find quick answers to the most common queries here.

An E-commerce Manager oversees the performance of an online store, managing website optimisation, product merchandising, digital trading, and customer experience to increase online sales.

Many E-commerce Managers have experience with Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, and other ecommerce platforms.

Strong E-commerce Managers typically have expertise in ecommerce strategy, analytics, SEO, conversion rate optimisation, merchandising, digital marketing, and commercial trading.

E-commerce Managers are commonly hired across retail, fashion, FMCG, consumer goods, B2B, D2C brands, and technology businesses selling products online.

Businesses should look for candidates with experience growing online revenue, improving conversion rates, managing ecommerce platforms, analysing customer behaviour, and delivering measurable commercial results.

Qualifying E-commerce talent – so you don’t have to