Hire a Social Media Manager

Amplify your brand voice and build an engaged community. Partner with Adria to find an experienced Social Media Manager who aligns with your vision and goals.

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Must-have skills for your Social Media Manager

The skills required in a Social Media Manager depend on your company’s unique needs and goals. We’ve outlined the key skills for this role.

Social Media Managers must create engaging, high-quality content and tailor it for specific platforms to resonate with the target audience, boost engagement, and enhance brand visibility. They should also stay updated on content trends to ensure relevance and maximise impact.

Social Media Managers are often the face and voice of your brand. Building relationships with your audience is a key aspect of their role—you want an engaged audience that trusts your brand. Effective community management is essential for maintaining your brand’s reputation and cultivating a sense of connection.

Data-driven insights are invaluable for refining strategies, identifying what works, and maximising ROI. Measuring the ROI of social media campaigns isn’t always straightforward—it might involve intangible metrics like brand sentiment. That’s why Social Media Managers must communicate these results clearly, helping stakeholders understand the impact of their strategy.

A well-thought-out strategy ensures that efforts are aligned with broader business goals and audience needs, leading to impactful campaigns and sustained growth. Unlike Social Media Creators, who often focus on content production and execution, Social Media Managers plan and implement marketing strategies aligned with the business objectives and coordinate team efforts.

A strong understanding of major social media platforms—such as Facebook, Instagram, LinkedIn, X, TikTok, and YouTube—is crucial. Each platform has unique features, changing algorithms, and content formats, so your hire should know how to tailor strategies and content to maximise engagement and impact on each.

At the job interview, ask about…

Emma Berwick, Marketing Recruitment Consultant

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Why is it so difficult to hire Social Media Managers?

Recruiting Social Media Managers is challenging. The role demands content creation, strategy development, and data analysis expertise, so hiring managers must search through many CVs until they find a candidate with the right mix of soft and tech skills the role demands. SMEs and startups often hire one person to design, plan, and implement the strategy, while in some cases, social media management is rolled into a broader digital marketer role. Save yourself the headaches of recruiting social media specialists with the help of our marketing recruitment agency.

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Tackling your social media recruitment challenges

We help overcome your recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

Repeated Business

Faster Sourcing

Reduced Hiring Times

Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

Qualifying marketing talent – so you don’t have to

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