Digital Marketing is one of the most exciting professions to work in if you have a creative nature. Of course, the writer of this article would say that because that’s her job! So to give a more balanced view of the most fun jobs available in digital marketing, here’s a few examples of the most fun marketing jobs available. We also share what makes these roles so much fun and how you can get them.
While hiring managers tend to seek out candidates who are qualified to degree level, it is possible to gain access to the below roles without one. In fact, according to a recent study by Marketing Week, only 25% of marketers are qualified to degree level.
Therefore, if you can demonstrate your practical skills for any of the jobs listed below, it’s always worth applying. Did you know that most hiring managers will hire candidates who only match 60% of their criteria? Whereas most candidates, particularly women, will only apply for a vacancy if they feel they meet 100% of a job’s requirements.
5 of the Most Fun Marketing Jobs
You may notice that the jobs on this list all have the word ‘manager’ in their title. While management may not be everyone’s idea of fun, there’s a lot more to management than just managing people. This is particularly true in marketing, where you may not have to supervise people to reach the management level. Instead, you may work alone but be responsible for managing a company’s online reputation or managing the promotional activity for a range of products.
1 – Social Media Manager
A Social Media Manager is the voice of a company. They handle the accounts for the relevant social media channels for that business. For a fashion company, the most appropriate channels might be Facebook, Instagram and YouTube. Or for a sports brand, it might be Twitter and TikTok.
In larger companies, you might work within a marketing team where each person manages a tiny element of social media, such as paid or organic. Alternatively, you might be responsible for managing a specific social media channel. However, in a smaller organisation, you would be responsible for everything related to social media.
Either way, it is the Social Media Manager’s job to create proactive and reactive strategies. The former being where you start the conversation and wait for others to respond, and the latter being where you react to other people’s conversations.
Why is Being a Social Media Manager Fun?
Being a Social Media Manager is often perceived as one of the most fun marketing jobs because you get paid to spend time on your favourite social media channels. You instantly get to see how successful your posts are through the engagement they receive. For example, the number of likes, shares, retweets and comments people leave on your posts.
How to Become a Social Media Manager
Unfortunately, you won’t become a Social Media Manager just by amassing a huge following on an amateur Instagram account. Due to the popularity of this role, most hiring managers look for graduates. Relevant subjects include Advertising, Public Relations, Business, Digital Marketing, Media or Journalism.
Entry-level positions working within an agency are a good place to start because they give you exposure to a wide range of clients. Look for job titles such as Social Media Assistant, Social Media Coordinator, Content Marketing Assistant or Junior Social Media Copywriter.
2 – Brand Manager
A Brand Manager’s job is to ensure that a company, product or service remains recognisable, relevant and exciting to customers. They do this by planning ways to promote and influence consumer’s perception of brands through advertising, print, web, and social media campaigns.
Why is Being a Brand Manager Fun?
Being a Brand Manager is among the most fun marketing jobs because it requires connecting with your audience constantly and getting regular feedback. This might be by attending focus groups to gather customer opinions or conducting market research. Any positive praise for the brand comes as a direct result of the work you do, which can be hugely rewarding.
How to Become a Brand Manager
If you want to be a brand manager, you will almost always need a marketing-related bachelor’s degree with some work experience. Therefore, it pays to opt for a four-year BSc with work experience rather than a three-year course. Alternatively, you could try to secure some work experience through a summer internship.
However, large corporate organisations sometimes advertise graduate placement schemes where you might gain some branding exposure. Look out for entry-level positions such as Trainee Brand Manager or Junior Brand Manager.
Two to three years of experience working in an entry-level role will likely equip you with the skills you need to become a brand manager. Although, companies will often accept applicants who have previous marketing experience in other areas.
3 – Digital PR Manager
Digital PR uses marketing strategies to increase the online presence of a brand or company. Digital PR campaigns can positively impact a brand by reinforcing brand awareness, boosting website traffic, and increasing conversions.
Digital PR Managers usually work as part of a more extensive marketing department and network with clients, journalists, bloggers and influencers to give their stories visibility.
Why Is Digital PR Fun?
Being a Digital PR Manager is fun because it allows you to be creative while using your analytical skills to measure the effectiveness of your campaigns. You can instantly see the results of your work, analyse your success and replicate it.
You get to use your creativity every day in so many different ways. For example, to come up with an angle for a Digital PR campaign, plan marketing campaigns and write online press releases that will drive high-quality backlinks, gain social media mentions and have a positive impact on your SEO strategy.
How To Become a Digital PR Manager
Like with any marketing careers we have already mentioned, you will usually need a degree in a marketing-related subject to become a Digital PR Manager. Look for entry-level positions such as Digital PR Assistant or Trainee Digital PR Manager. As digital PR is such a fast-paced environment, it should only take a couple of year’s experience before you can become a Digital PR Manager.
4 – Email Marketing Manager
Email Marketing Managers plan email campaign strategies and create and maintain email marketing campaigns. This might be for an entire company, or if working for an agency, an Email Marketing Manager might be responsible for managing the emails of several companies simultaneously.
In a small company, an email marketing manager might be responsible for everything, including designing marketing campaigns, writing copy, designing the overall look and feel of your emails, split testing and analysing the success of email campaigns.
However, in larger organisations, you may find yourself collaborating with graphic designers and other creatives to produce your campaigns.
Why Is Email Marketing Fun?
What makes Email Marketing one of the most fun marketing jobs is that you get to express your creativity through writing and design. At the same time, you will spend a lot of time keeping abreast of the latest trends and analysing the effectiveness of the campaigns you create.
One of the best bits about email marketing is that most of the repetitive, more mundane tasks are automated. This leaves you free to focus on the more interesting elements of the job.
How To Become an Email Marketing Manager
To succeed as an Email Marketing Manager, you will need excellent written communication skills. However, you may not specifically require a Marketing related degree; English is also a popular subject for people choosing this profession. Or, for those looking for a more practical route, an apprenticeship in Digital Marketing is an option.
5 – Digital Marketing Manager
A Digital Marketing Manager oversees the entire marketing function of a business. Your job might include everything such as SEO, Social Media, Copywriting, Conversion Rate Optimisation, Strategy Planning, Analytics and more.
Why Is Being a Digital Marketing Manager Fun?
Being a Digital Marketing Manager is arguably the most fun Marketing job because it involves a bit of everything. It is a fast-paced role where no two days are the same. You will also get to express your creativity and problem-solving skills every single day.
You will likely be in charge of the analytics for the Digital Marketing Team so that you will see first-hand the success of everyone’s output.
It is also likely at this level that you will oversee more junior members of the team. Training them, encouraging them and seeing their careers develop can be highly satisfying.
How To Become a Digital Marketing Manager
As this job encompasses all aspects of Marketing, it is possible to become a Digital Marketing Manager after gaining a few years of experience in any related role.
A Few Final Thoughts on Fun Marketing Jobs
Any jobs in this sector tend to be pretty good fun. No matter which position you choose in this profession, you will get to use your creativity, problem-solving and analytical skills. While studying analytics doesn’t sound like the most exciting thing ever, it certainly makes you realise that what you’re doing is worthwhile.
That said, you should expect to work hard to get to a decent level. Although there is an old saying that you will never have to work a day in your life once you find something you love doing. Many marketers feel this way about their jobs, we hope you have fun choosing from the most fun marketing jobs available.
After reading this article, we hope you have a better idea of the most fun marketing jobs. If you have enjoyed reading it, please share it on social media. Others will be bound to thank you!