When first starting their careers, people often complain that it’s impossible to get a job without experience. What’s more, how is anyone supposed to gain experience if employers won’t give them a chance? Feeling stuck in this situation can be incredibly frustrating. However, there are many entry-level marketing jobs that are easy to get into. By that, we mean digital marketing jobs for which you can create enough of your own experience to get a foot in the door.
What is Marketing?
Marketing is all about generating interest in a companies products or services and can is achievable in a variety of ways. Back in the days of the Mad Men of Madison Avenue, they achieved this through traditional marketing methods such as:
- Billboard advertising
- Publishing articles in glossy magazines
- Product placement
- Celebrity endorsements
These days, a lot of marketing activity is very similar; the main difference being that it is now much easier to achieve this through online or Digital Marketing. For example, through social media promotion and search engine optimisation or SEO.
Is Digital Marketing a Good Career Choice?
Marketing jobs strike a nice balance between being technical and creative. Marketers also have a lot of creative freedom, providing they can prove the results of their actions through analytics. Moreover, being able to see the consequences of your actions is highly motivational and gives you a real sense that what you’re doing is helping others.
One of the great things about working in Marketing is that you never stop learning. Of course, the more you learn, the more skills you acquire. In turn, you become better at your job, and enjoy the reward of a higher salary! That said, entry-level Marketers are reasonably well paid even at the lower rungs of their career ladder. To get more of an idea of the kinds of jobs available in Marketing and the salaries they pay, below are just a few examples.
Of course, a degree is the most obvious way into any of the below jobs. However, the great thing about Digital Marketing is that any results you achieve, you can prove through analytics. Hiring managers love this because any results you can prove you have achieved in the past, you can replicate in the future. This makes demonstrating your digital marketing skills a piece of cake, without the need for a degree.
Five Entry Level Digital Marketing Jobs That Are Easy To Get Into
1 – Social Media Marketing Assistant
Getting paid to spend all day on social media is a job?! Yes, it really is, and a well paid one at that! Although, you won’t get paid to spend all day chatting to your mates on Facebook or cooing over cute kitten pics. Social Media Marketing is more about creating engaging marketing campaigns which generate interest in a particular product or service. You will also need to be able to prove your achievements through interpreting analytics.
Entry-level salaries start at between £16,000 – £19,000 in the North-West of England. Plus, there are plenty of opportunities to progress. Social Media Managers salaries are often over £40,000.
While this is a relatively easy job to get into, most entry-level jobs get snapped up by newly qualified graduates. However, this doesn’t have to be with a degree in Marketing. Other possible routes are with a degree in one of the following subjects:
- Public Relations
- Digital Marketing
That said, if you can prove your experience in creating effective marketing campaigns that drive results, it’s worth applying anyway. Hiring managers often look for ability over qualifications.
2 – (Search Engine Optimisation) SEO Assistant
The easiest way to show off your SEO skills is to start a website and get it to rank at a high position for keywords relating to your chosen topic, or niche. In doing so, you will acquire valuable skills, such as:
- Web design
- Content Marketing which ranks for specific search terms
- Google Analytics
Junior SEO salaries start at £17,000 to £20,000, rising to over £40,000 at Management Level.
3 – Junior Copywriter
A copywriter’s job title which can encompass writing for many different types of media. The kinds of content you might find yourself creating could include any of the following:
- Blog posts
- Magazine articles
- PPC adverts
- LinkedIn articles
- Instagram captions
- Web page content
Although, how varied your role is will depend on the company you work for. Often, a Copywriter will work closely with the SEO Manager, to write blog posts that will drive traffic to a company’s website.
Junior Copywriter salaries start at around £17,000 in the North-West and can go up to about £30,000 with experience. However, there is scope to move into other areas of Marketing such as SEO or become a PPC Specialist.
4 – CRO Assistant
Conversion Rate Optimisation is all about making improvements to a companies website that will increase conversions or sales. It is the CRO Assistant’s job to interpret data from a database and turn it into stories and personas. This information enables businesses to make data-driven decisions to increase sales.
Junior CRO Assistant salaries start at between £16,000 to £20,000 in the North-West but can rise to £50,000 at Management Level.
5 – Digital Marketing Assistant
If you’re straight out of university and about to embark on your first serious job search, you may not know which area of Marketing you want to focus on. In this case, a Digital Marketing Assistant’s role is a perfect place to start. Entry-level salaries start between £18,000 – £24,000 for a full-time position and will give you good exposure to the various functions within a Marketing Team. Marketing Assistants who achieve positive results often progress to become Marketing Managers with a salary of up to £50,000.
A Few Final Thoughts on Entry Level Marketing Jobs
It’s very rare you speak to someone who works in Marketing who doesn’t like their job. There are many different Marketing career paths to choose from, and often a lot of crossover between job roles. This makes it easy to move between the various disciplines and gain experience in other areas.
For this reason, you will likely never suffer from boredom if you choose a career in Marketing. While starting salaries are not exceptionally high, progression opportunities are endless. To find out what companies are looking for right now, check out our latest digital marketing jobs.
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