A Digital Strategist in his 60s, white with grey hair and beard, looks confident and professional, with closed arms and a navy sweater.

Hire a Digital Strategist

Connect with a Digital Strategist with the right tech skills, experience, and a forward-thinking mindset to transform your company and unlock new business opportunities.

Send your vacancy

What does a Digital Strategist do?

A Digital Strategist is responsible for creating and overseeing digital strategies that support business growth. Their role focuses on identifying opportunities, analysing performance, and developing plans that improve visibility, engagement, and conversion.

Digital Strategists commonly work on:

Digital marketing strategy
Customer journey optimisation
SEO and content planning
Paid media strategy
Conversion rate optimisation
Performance analysis and reporting

They often work closely with marketing teams, designers, developers, content specialists, and business leaders to ensure digital activity supports wider business goals.

A woman smiles, while chatting at the phone and taking notes, after having a food first impression with a recruiter

Looking for a Digital Strategist job?

UPLOAD YOUR CV

Growing your digital strategy team?

Send your vacancy

Must-have skills to look for on a Digital Strategist’s CV

Understanding the skills and expertise required for your Digital Strategist will help us identify and connect you with the best candidate.

A Digital Strategist must interpret data to identify trends and opportunities. Analytical thinking ensures they can make data-driven decisions, optimise campaigns, and measure success. Without this skill, strategies risk being ineffective or failing to meet business goals.

Crafting long-term, goal-oriented plans is essential for aligning digital efforts with business objectives. A strategist with strong vision ensures digital transformation initiatives are cohesive, scalable, and focused on delivering real impact rather than just short-term wins.

Knowledge of tools like analytics platforms, marketing automation, and content management systems is crucial. This ensures the strategist can use technology to improve efficiency, personalise user experiences, and implement innovative solutions that give the business a competitive edge.

A Digital Strategist bridges diverse teams, including digital marketing, IT, and leadership. Clear, persuasive communication facilitates collaboration, ensures goals alignment, and gains buy-in for transformative strategies. Without strong communication, even the best ideas risk being poorly executed.

At the interview, ask about…

Stuart McGill, Adria Solutions

let’s chat!

Data Analysis SEO Strategies Agile Content Marketing Social Media Management PPC ads Marketing Automation A/B Testing Audience Segmentation Digital Transformation UX/UI ROI Measurement SEE LIVE JOBS

Businesses typically hire Digital Strategists when they want a more structured and data-driven approach to digital growth.

You may need to hire a Digital Strategist if you are:

Struggling to generate consistent leads or sales
Launching a new product or service
Expanding into new markets
Investing heavily in digital marketing
Looking to improve website performance
Developing a long-term growth strategy

Many organisations also hire Digital Strategists during rebrands, digital transformation programmes, or periods of rapid growth.

Strong Digital Strategists combine analytical thinking with commercial awareness and marketing expertise. The best candidates can interpret data, identify opportunities, and develop strategies that deliver measurable business outcomes.

A strong hire will typically have:

Digital marketing strategy experience
Strong analytical skills
Knowledge of SEO, PPC, content, and social media
Customer journey optimisation expertise
Commercial awareness
Data interpretation and reporting skills
Excellent communication and stakeholder management ability

The most effective Digital Strategists are often those who can balance creative thinking with evidence-based decision-making.

What are the top challenges of hiring a Digital Strategist?

The scarcity of experienced digital professionals and competitive salaries in the industry are some of the biggest challenges employers face when they want to hire Digital Strategists. Your organisation needs candidates with strong analytical thinking, strategic vision, and exceptional communication skills to work in their cross-functional teams. However, these soft skills aren’t easy to come by. We can help you expand your talent search through proactive recruitment and use innovative AI-assisted tools to secure the right fit for you.

speak to our team

Coordination team with Marta from Marketing, Luke, the resourcers team, and directors David and Nick to discuss a business development campaign

Digital Strategist salary expectations

Digital Strategist salaries continue to increase as businesses invest more heavily in customer acquisition, digital transformation, and online growth. In the UK, most permanent salaries range from £45,000 to £85,000+, while contract rates commonly fall between £400 and £800+ per day.

Higher salaries are typically associated with candidates who have experience leading digital growth strategies, managing large budgets, and delivering measurable commercial results across multiple channels.

Level	UK Salary Range	Contract Day Rate
Mid-level	£45,000 – £60,000	£400 – £600
Senior	£60,000 – £85,000+	£600 – £800+

How we help solve your hiring challenges

We tackle digital recruitment hurdles through our tailored strategies, a well-connected network and industry-leading knowledge.

Repeated Business

Faster Sourcing

Reduced Hiring Times

A dark-skinned woman with dark, long, curly hair, in casual clothes smiles confident of a job well done.

Pre-screening

We streamline the process by pre-vetting, reducing CV volumes so you only review high-quality candidates.

Brand support

We enhance your employer brand to attract standout candidates matched with your values.

Talent pools

We proactively build talent pools to keep your hiring ahead of the curve.

Specialist focus

Our expertise secures successful placements for roles requiring hard-to-find digital skills.

Custom solutions

Our tailored recruitment strategies easily adapt to your specific business needs and goals.

On-going support

From first contact to onboarding and beyond, we provide continuous support for clients and candidates.

FAQs

Got questions? Find quick answers to the most common queries here.

A Digital Strategist develops plans that help businesses improve online visibility, customer engagement, lead generation, and overall digital performance.

Strong Digital Strategists typically have expertise in digital marketing, analytics, customer journeys, SEO, paid media, content strategy, and commercial decision-making.

A Digital Marketing Manager is often responsible for executing campaigns and managing day-to-day activity, while a Digital Strategist focuses on long-term planning, direction, and growth opportunities.

Digital Strategists are commonly hired across ecommerce, SaaS, retail, professional services, agencies, fintech, and technology businesses.

Businesses should look for candidates with strong analytical skills, commercial awareness, multi-channel marketing experience, and a proven ability to develop strategies that deliver measurable business results.

Qualifying digital talent – so you don’t have to

contact our Team