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Hire a Head of Growth

A Head of Growth brings together marketing, product, and data to drive business performance. They focus on strategy, experimentation, and cross-team collaboration to unlock sustainable growth.

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What does a Head of Growth do?

A Head of Growth is responsible for identifying and delivering opportunities that accelerate business growth. Their role focuses on improving customer acquisition, conversion, retention, and revenue through continuous testing, optimisation, and strategic planning.

Heads of Growth commonly work on:

Growth strategy
Customer acquisition
Product-led growth
Conversion rate optimisation (CRO)
Customer retention
Growth analytics

They often work closely with Marketing, Sales, Product, Customer Success, and executive leadership teams to deliver sustainable growth.

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What to Look for in a Great Head of Growth

Hiring a Head of Growth means finding someone who blends analytical thinking with creative strategy. They should have a proven track record in scaling customer acquisition, optimising user journeys, and driving retention through data-led decisions. Look for candidates who can lead cross-functional teams, run rapid experiments, and align marketing, product, and revenue goals. Their strategic mindset and hands-on execution will be key to unlocking long-term, sustainable growth.

A strong grasp of digital tools to track media coverage, measure PR An effective Head of Growth understands how to use the product itself as a driver for acquisition, retention, and revenue. They prioritise user experience, feedback loops, and feature optimisation to fuel organic, scalable growth.

Rapid testing and iteration are core to this role. The ability to pivot strategies based on real-time data and experiment across channels is vital for identifying what drives performance and where to double down.

This role demands a strategic thinker who can design and implement multi-channel growth plans. From funnel optimisation to lifecycle marketing, they connect the dots between departments to scale impact efficiently.

A Head of Growth should be fluent in data. They must know how to extract insights, understand customer behaviour, and use metrics to guide initiatives—from budget allocation to campaign performance.

Cross-functional collaboration is essential. Whether aligning with product teams, marketers, or execs, a Head of Growth needs to rally teams around shared goals and foster a test-and-learn mindset throughout the organisation.

While they may not manage every channel hands-on, strong familiarity with paid media, SEO, email, and content strategy helps them identify the right mix and scale each lever based on ROI.

Hiring a Head of Growth? Ask for…

Emma Berwick, Adria Solutions

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Growth loops Acquisition channels Retention metrics Product–marketing alignment Experiment frameworks User acquisition funnels Full-funnel strategy Data-informed decision making Stakeholder buy-in Growth loops vs. funnels SEE LIVE JOBS

Businesses typically hire a Head of Growth when sustainable growth becomes a strategic priority.

You may need to hire a Head of Growth if you are:

Scaling a SaaS or technology business
Expanding into new markets
Looking to improve customer acquisition
Increasing customer retention
Building a growth team
Preparing for investment or rapid expansion

Many organisations also hire Heads of Growth following funding rounds, product launches, or major commercial transformation programmes.

Strong Heads of Growth combine commercial leadership with analytical thinking and a deep understanding of customer behaviour. The best candidates can identify opportunities, test new ideas quickly, and scale what works.

A strong hire will typically have:

Growth strategy experience
Customer acquisition expertise
Product-led growth knowledge
Analytics and reporting
CRO experience
Leadership and stakeholder management
Commercial decision-making

The strongest candidates are often those who have successfully scaled businesses through measurable improvements in revenue, customer growth, and retention.

Navigating the Search for Growth Leadership

Hiring a Head of Growth isn’t easy. The role demands a rare blend of strategic vision, data fluency, and hands-on experience across product, marketing, and sales functions. These leaders must be able to identify scalable growth opportunities, test ideas rapidly, and unify teams behind performance-driven goals. At Adria Solutions, we streamline the process by connecting you with proven candidates who combine analytical thinking with creative execution—so you can hire with confidence and speed.

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Head of Growth salary expectations

Head of Growth salaries continue to increase as businesses invest in customer acquisition, product growth, and revenue optimisation. In the UK, most permanent salaries range from £80,000 to £140,000+, while contract and interim professionals typically command £700 to £1,300+ per day.

Higher salaries are often associated with candidates who have scaled high-growth businesses, led cross-functional growth teams, and delivered significant improvements in revenue and customer acquisition.

Level	UK Salary Range	Contract Day Rate
Mid-sized organisations	£80,000 – £110,000	£700 – £900
Enterprise / High-growth organisations	£110,000 – £140,000+	£900 – £1,300+

Finding Your Next Head of Growth, Made Easy

We help overcome your marketing recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

Repeated Business

Faster Sourcing

Reduced Hiring Times

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Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

FAQs

Got questions? Find quick answers to the most common queries here.

A Head of Growth develops and leads strategies that increase customer acquisition, improve retention, optimise conversions, and drive sustainable business growth.

A Marketing Director primarily oversees brand and marketing activity, while a Head of Growth focuses on measurable business growth across marketing, product, sales, and customer success.

Heads of Growth are commonly hired across SaaS, AI, fintech, ecommerce, marketplaces, subscription businesses, and technology companies focused on scaling quickly.

Strong Heads of Growth typically have expertise in growth strategy, analytics, experimentation, product-led growth, customer acquisition, CRO, commercial leadership, and stakeholder management.

Businesses should look for candidates with a proven track record of scaling companies, improving customer acquisition and retention, leading cross-functional teams, and using data to deliver measurable revenue growth.

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