A Digital Marketing Manager, a middle-aged white woman with short hair and trendy glasses, holds her iPad, ready to present a marketing campaign

Hire Digital Marketing Managers

Finding a Digital Marketing Manager with the right mindset and goals is essential for driving online growth and implementing impactful marketing strategies.

Send your vacancy

What does a Digital Marketing Manager do?

AnA Digital Marketing Manager is responsible for planning, managing, and optimising digital marketing activity across multiple channels. Their role focuses on attracting customers, improving online visibility, and delivering measurable business growth.

Digital Marketing Managers commonly work on:

Digital marketing strategy
Lead generation campaigns
SEO and content marketing
PPC and paid social
Email marketing
Marketing analytics and reporting

They often work closely with SEO Specialists, PPC Executives, Designers, Copywriters, Developers, and senior leadership to deliver integrated marketing campaigns.

Woman wearing glasses and a white sweater talking on a mobile phone while standing outdoors on a quiet path with a blurred natural background

Looking for a Digital Marketing Manager job?

UPLOAD YOUR CV

Growing your marketing team?

Send your vacancy

Skills to look for on a Digital Marketing Manager’s CV

The skills needed in a Digital Marketing Manager vary based on your company’s specific goals and requirements. Here, we’ve highlighted the essential skills to prioritise in your talent hunt.

A Digital Marketing Manager must understand multiple channels, such as SEO, PPC, social media, and email, to create cohesive campaigns that meet business goals. This expertise ensures your marketing efforts are integrated, cost-effective, and designed to maximise reach and impact.

Analysing performance metrics and consumer behaviour allow Digital Marketing Managers to refine campaigns and make data-driven decisions. This important skill ensures your resources are allocated efficiently, your strategies are continuously optimised, and your marketing efforts produce measurable, positive results.

Crafting content strategies that resonate with target audiences is essential for brand engagement and brand loyalty. Digital Marketing Managers with this skill ensure that every piece of content aligns with business objectives and supports overall marketing initiatives.

Digital marketing often involves managing multiple campaigns, tight deadlines, and teams. Strong project management skills allow Digital Marketing Managers to oversee these moving parts, ensure timely delivery, and maintain quality across the projects. Digital Marketing Managers sometimes handle all aspects of digital marketing in-house and collaborate with external vendors or freelancers for specific tasks like web development or UX design.

Adaptability is crucial with so many rapid changes in digital marketing tools, trends, and algorithms. Take for example the rise of AI in creative tasks. A Digital Marketing Manager must stay ahead of industry shifts, embracing new technologies and tactics to keep your strategies competitive and innovative.

At the interview, ask about…

Emma Berwick, Marketing Recruitment Consultant

let’s chat!

MARKETING AUTOMATION Google Ads SEO Tools PAID SOCIAL MEDIA ADS CRM Platforms A/B Testing UX/UI PRINCIPLES CRO Email Marketing BUDGET MANAGEMENT Web Analytics SEE LIVE JOBS

Businesses typically hire Digital Marketing Managers when digital marketing becomes a major driver of growth.

You may need to hire a Digital Marketing Manager if you are:

Looking to generate more leads online
Growing your marketing team
Expanding into new markets
Managing multiple digital channels
Increasing your marketing budget
Developing a long-term digital strategy

Many organisations also hire Digital Marketing Managers during periods of rapid growth, website launches, product launches, or digital transformation.

Strong Digital Marketing Managers combine strategic thinking with commercial awareness and hands-on digital marketing expertise. The best candidates understand how different channels work together to deliver measurable business outcomes.

A strong hire will typically have:

Digital marketing strategy
SEO and PPC knowledge
Marketing analytics expertise
Campaign management experience
Marketing automation skills
Budget management capability
Leadership and stakeholder management

The strongest candidates are often those who can demonstrate how marketing activity has directly contributed to lead generation, revenue growth, and business performance.

Challenges employers face when hiring Digital Marketing Managers

Marketing agencies and companies hiring Digital Marketing Managers don’t have it easy–Skills shortages, intense competition for marketing trends, evolving digital trends, and recruitment budget constraints are some of the top challenges hiring managers face. Even the most prestigious companies struggle to attract experienced marketers who excel in multi-channel strategies and can demonstrate past success through tangible results. Here’s where our specialist team comes to the help. We can remove the stress of the process. We do the search; you do the hiring.

speak to our team

David an Nick smile, looking at Dave's laptop to read a very positive review a client has left of the company.

Digital Marketing Manager salary expectations

Digital Marketing Manager salaries continue to increase as businesses invest more heavily in customer acquisition and digital growth. In the UK, most permanent salaries range from £45,000 to £80,000+, while contract rates commonly fall between £400 and £800+ per day.

Higher salaries are typically associated with candidates who have experience managing multi-channel marketing strategies, leading marketing teams, and delivering measurable growth across digital channels.

Level	UK Salary Range	Contract Day Rate
Mid-level	£45,000 – £60,000	£400 – £550
Senior	£60,000 – £80,000+	£550 – £800+

Tackle your marketing recruitment challenges

We help overcome your recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

Repeated Business

Faster Sourcing

Reduced Hiring Times

A dark-skinned young Digital Marketing Manager with dark, long, hair, crosses her arms and smiles confident knowing Adria is tacking her recruitment challenges

Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

FAQs

Got questions? Find quick answers to the most common queries here.

A Digital Marketing Manager develops and manages digital marketing strategies across channels such as SEO, PPC, email marketing, content, and social media to generate leads, increase brand awareness, and support business growth.

Strong Digital Marketing Managers typically have expertise in digital strategy, SEO, PPC, analytics, marketing automation, content marketing, budget management, and campaign optimisation.

Digital Marketing Managers are hired across technology, SaaS, recruitment, ecommerce, finance, healthcare, professional services, agencies, and B2B organisations.

Success is typically measured through lead generation, customer acquisition, website traffic, conversion rates, return on investment, customer lifetime value, and revenue rather than vanity metrics alone.

Businesses should look for candidates with proven experience developing digital marketing strategies, improving campaign performance, managing budgets, analysing data, and delivering measurable commercial growth across multiple marketing channels.

Qualifying marketing talent – so you don’t have to

contact our Team