A head of marketing in his 60s, white with grey hair and beard, looks confident and professional, with closed arms and a navy sweater.

Hire a Head of Marketing

The Head of Marketing combines strategy, creativity, and data to drive growth. They focus on cross-team collaboration and experimentation to optimise performance and ensure sustainable success across product, data, and marketing efforts.

Key Traits to Look for in a Strong Head of Marketing

When hiring a Head of Marketing, seek a leader with a balance of strategic vision and creative execution. They should have a proven track record in driving brand growth, optimising customer acquisition, and creating impactful campaigns. Look for candidates who can lead cross-functional teams, utilise data-driven insights, and align marketing strategies with business objectives. Their ability to innovate while executing campaigns will be crucial for achieving long-term success and brand sustainability.

A Head of Marketing must be able to set a clear direction for the company’s marketing efforts, aligning strategies with overarching business goals. They should forecast industry trends, identify opportunities for growth, and ensure long-term sustainability.

Beyond managing teams, they need to inspire, mentor, and foster a collaborative culture. They should guide teams through challenges, encourage creativity, and empower individuals to execute ideas efficiently.

Strong analytical skills are crucial. A Head of Marketing should interpret data to measure campaign effectiveness, assess customer behaviour, and drive marketing decisions. Data should inform every strategy and help optimise ongoing and future efforts.

Creativity is key to creating compelling campaigns and memorable branding. The Head of Marketing should have a flair for innovation, pushing boundaries and exploring new ways to engage customers while staying on-brand and true to the company’s values.

A successful Head of Marketing always prioritises the customer. They must understand market needs, create tailored content, and devise strategies that deliver real value, leading to customer retention and satisfaction.

Effective project management skills ensure that marketing initiatives are executed on time, within budget, and meet company expectations. A Head of Marketing should be able to oversee multiple campaigns, coordinate teams, and manage resources efficiently, ensuring seamless execution.

Hiring a Head of Marketing? Ask for…

Emma Berwick, Adria Solutions

Ask Emma Berwick Adria Solutions
Brand Positioning Customer Acquisition Content Marketing Strategy Lead Generation ROI SEO/SEM Marketing Automation Cross-functional Collaboration Customer Journey Mapping KPI SEE LIVE JOBS

Finding the Right Marketing Leader

Finding the right Head of Marketing can be challenging. This role requires a unique combination of strategic insight, creativity, and data-driven decision-making. A strong candidate must excel in developing compelling marketing strategies, optimising customer journeys, and leading cross-functional teams to achieve growth goals. At Adria Solutions, we simplify this process by connecting you with proven marketing leaders who blend strategic thinking with hands-on execution—helping you hire the right talent with confidence and efficiency.


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Searching for a Head of Marketing role?

Looking for strategic leadership to drive your marketing growth?

Accelerate Your Search for a Head of Marketing

We help overcome your marketing recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

Repeated Business
Faster Sourcing
Reduced Hiring Times
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Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

Qualifying marketing talent – so you don’t have to