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Hire PPC Executives

Find a skilled PPC Executive with the right skills and mindset to optimise your advertising strategy and maximise ROI for your campaigns.

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What does a PPC Executive do?

A PPC Executive plans, launches, and optimises paid advertising campaigns across search engines and social media platforms. Their role focuses on increasing qualified traffic, generating leads, and improving campaign performance while managing advertising budgets effectively.

PPC Executives commonly work on:

Google Ads campaigns
Microsoft Ads management
Paid social advertising
Keyword research
Bid management
Campaign reporting and optimisation

They often work closely with SEO Managers, Marketing Managers, Copywriters, Designers, and Analytics teams to maximise campaign performance.

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Key skills to look for when you hire PPC Executives

The skills required for a PPC Executive will vary based on your company’s specific needs. However, businesses that optimise ads and enhance campaign performance often prioritise the following key skills.

PPC Executives must analyse campaign data with exceptional attention to detail and extract actionable insights to optimise performance. A skilled PPC Executive can refine ads, track ROI, and make informed decisions that drive traffic, increase conversions, and generate more sales or business inquiries, depending on your type of business.

Identifying the right keywords is crucial for targeting the most relevant audience and ensuring ads are seen by those most likely to convert. Effective keyword research enhances campaign relevance, maximises visibility, and drives higher-quality traffic to your website.

Strong ad copywriting is essential for creating persuasive ads that capture attention and drive action. Well-crafted copy increases click-through rates, improves ad relevance, and ensures that your message resonates with potential customers, directly impacting campaign success.

Efficient budget management ensures that every penny spent on ads contributes to maximising ROI. PPC Executives must optimise spend across platforms, track costs, and adjust bids to ensure campaigns remain cost-effective while delivering strong results for the business.

If you’re hiring PPC Executives, ask for…

Emma Berwick, Marketing Recruitment Consultant

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Google Ads GOOGLE ANALYTICS Bing Ads A/B TESTING META Bid Management Tools GOOGLE TAG MANAGER AD CREATIVE TOOLS Remarketing TOOLS SEMrush/Ahrefs Landing Page Optimisation SEE LIVE JOBS

Businesses typically hire PPC Executives when paid advertising becomes an important source of leads or online sales.

You may need to hire a PPC Executive if you are:

Launching Google Ads campaigns
Increasing advertising budgets
Looking to generate more leads
Expanding into new markets
Improving campaign performance
Growing your digital marketing team

Many organisations also hire PPC Executives during product launches, seasonal campaigns, and business expansion.

Strong PPC Executives combine analytical thinking with commercial awareness and platform expertise. The best candidates understand how to optimise campaigns based on data while continually improving return on investment.

A strong hire will typically have:

Google Ads expertise
Keyword research skills
Bid management experience
GA4 and analytics knowledge
Conversion tracking experience
A/B testing capability
Strong analytical thinking

The strongest candidates are often those who can clearly demonstrate how their campaigns have generated leads, sales, and revenue growth.

Main challenges of PPC Executive recruitment

Employers hiring PPC Executives face several challenges, including skills shortages, fierce competition, and evolving platform algorithms. The pressure to manage advertising budgets effectively, the rise of AI in paid advertising and the shift to hybrid work further complicate the hiring process. Distinguishing between a PPC Executive, focused on campaign execution, and a Paid Search Manager, who drives strategy, isn’t easy, especially in growing companies where roles can overlap. Our marketing recruitment agency helps pinpoint your needs and source the right PPC talent.

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PPC Executive salary expectations

PPC Executive salaries continue to increase as businesses expand their investment in paid digital marketing. In the UK, most permanent salaries range from £30,000 to £55,000+, while contract rates commonly fall between £250 and £500+ per day.

Higher salaries are typically associated with candidates who have experience managing large advertising budgets, improving return on ad spend, and delivering successful multi-channel paid media campaigns.

Level	UK Salary Range	Contract Day Rate
Mid-level	£30,000 – £40,000	£250 – £350
Senior	£40,000 – £55,000+	£350 – £500+

Tackling your marketing recruitment challenges

We help overcome your recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

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Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

FAQs

Got questions? Find quick answers to the most common queries here.

A PPC Executive creates, manages, and optimises paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads to generate leads, sales, and website traffic.

Most PPC Executives work with Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Ads, GA4, Google Tag Manager, and other campaign management and analytics tools.

Strong PPC Executives typically have expertise in keyword research, bid management, conversion tracking, analytics, A/B testing, and campaign optimisation, alongside strong commercial awareness.

PPC Executives are hired across agencies, ecommerce, SaaS, retail, finance, recruitment, healthcare, technology, and B2B organisations that use paid advertising to generate leads or sales.

Businesses should look for candidates with proven experience improving return on ad spend, managing advertising budgets, increasing conversions, and using campaign data to deliver measurable business growth.

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