Digital marketers have become crucial in connecting brands with consumers in our fast-paced technological world. The ever-changing technological landscape has transformed how we communicate and interact and revolutionised how businesses reach their desired audiences. Are you curious about the daily routine of people in this job? Let’s explore a typical day, diving into the various tasks, creative strategies, and abundant opportunities that define this dynamic profession.
What Does A Digital Marketer Do?
At the core of every successful business lies a well-crafted digital marketing strategy. Even during challenging times, intelligent business owners understand the importance of marketing. For instance, consider the impressive growth of UK digital marketing spending by over 10% during the pandemic. This figure contrasts sharply with the struggles of many other industries at that time.
But what exactly does this role involve? A Digital Marketer uses various digital channels to build brand awareness and generate leads. They wear multiple hats, from increasing brand visibility on social media to driving website traffic and conversions.
One of their key responsibilities is harnessing the power of search engines. Through thorough market research and competitor analysis, they fine-tune marketing approaches to ensure their brand stands out in search results. This research enables marketers to understand search engines and social media algorithms better. With this knowledge, they create compelling content that ranks highly and resonates with users.
A Glimpse into a Digital Marketer’s Daily Routine
The typical day of a digital marketer is a blend of strategy, innovation, and analysis. They juggle tasks from several streams of marketing, including SEO, social media marketing, PPC and more. Digital marketers often encounter so much information that shutting out the noise to identify worthwhile tasks can be challenging.
There are many tactics digital marketers can use to reach their target audience. Here we look at their typical day and shed light on their diverse responsibilities. This glimpse into their world will show you how they create impactful digital marketing campaigns that drive traffic and grow brands.
To provide a better understanding of their daily routine, we’ve spoken with Becky*. She’s a key member of a prominent fashion brand’s marketing team on the cusp of launching an innovative sustainable fashion line.
First Thing in the Morning: Analysis
As the day begins, Becky immerses herself in a sea of data. Her first task is to analyse the performance metrics of ongoing campaigns. With her Digital Marketing Manager, they delve into the previous day’s data to extract insights into the effectiveness of their tactics. They closely examine click-through rates, conversion metrics, and engagement statistics to determine what’s working and needs adjustment.
They look at data from their social media platforms and Google Analytics during their meeting. Studying this information helps them understand effective strategies and areas that need improvement.
Armed with a clearer picture of the campaign’s progress, Becky strategises her daily tasks. She must prioritise activities, considering upcoming deadlines, content creation, and engagement efforts.
Before Lunch: Creating Engaging Content
As the clock approaches midday, Becky gets to use her creative skills. Content creation is the part of her job she enjoys the most. It’s during content creation that she gets to collaborate with the rest of the marketing team.
Every day is different, so Becky might work with writers crafting captivating blog posts for their website one day. Another day she might collaborate with video creators to create a video campaign for social media. Alternatively, she may work with ppc experts crafting irresistible ads or with graphic designers turning data into infographics.
This phase goes beyond mere creativity. To promote the brand’s products and services effectively, Becky and her colleagues must deeply understand the brand’s voice and values. They craft every piece of content to engage, educate, and motivate the audience to take action. Researching trending topics, brainstorming catchy headlines, and seamlessly integrating content with the brand’s identity become second nature.
After Lunch: Managing Online Presence
The afternoon brings a whirlwind of activity as Becky dives into social media management. Working with social media managers, she fine-tunes the brand’s presence across various platforms. They devise strategies to engage the audience, encourage interactions, and boost website traffic.
They meticulously review scheduled posts, refine captions, and strategically select hashtags to expand reach. Additionally, Becky and her team monitor ongoing conversations, respond to comments and messages with authenticity, cultivating genuine relationships with followers.
Late Afternoon: Analysis and Adaption
As the day winds down, the spotlight returns to analysis. The digital marketers revisit campaign metrics, comparing them with the morning’s data. This analytical checkpoint is crucial to assess whether their efforts have borne fruit.
Based on these insights, they make necessary adjustments. If a particular social media post unexpectedly garners significant engagement, it might signal a promising avenue for further exploration. Conversely, if a campaign aspect falls short of expectations, they develop strategies to enhance it.
Evening: Embracing Emerging Trends
Becky dedicates time to staying updated with emerging digital marketing trends as the workday draws to a close. She reads industry blogs, participates in webinars, and engages in virtual discussions. Remaining informed about new techniques, tools, and shifts in consumer behaviour is vital in navigating this rapidly evolving landscape.
Becky’s final task is to plan for the next day. She outlines goals, reviews her team’s schedules, and aligns upcoming jobs with the overarching digital marketing strategy.
In Conclusion: A Versatile Role
A day in the life of a digital marketer involves a symphony of roles encompassing creativity, strategy, and analytical skills. Their responsibilities cover a spectrum of domains, from analysing data to crafting narratives, managing online presence, and adapting to industry changes.
This role extends beyond managing digital channels. It’s about building strong connections between brands and audiences, using data-driven strategies to refine campaigns, and consistently achieving optimal results. Digital marketers accomplish this by crafting stories that resonate, incite action, and contribute to brand growth.
For those intrigued by shaping brand narratives in the digital age, a career in digital marketing offers tremendous potential. It combines creativity with informed decisions using data while enhancing a brand’s online visibility. Digital marketers are leaders in generating fresh ideas and creating campaigns that attract and engage. If you’re ready for a career where each day brings new opportunities, exploring this field may have boundless potential.
*Becky is a pseudonym used for confidentiality purposes. As a recruitment agency, we adhere to GDPR and maintain the privacy of our clients and candidates. Therefore, we’ve changed Becky’s name and withheld the brand to protect their confidentiality. In the future, if their eco-fashion line gains success, we may include a link to the brand.