A career in digital marketing is a handsome prospect for creative individuals interested in how consumers interact with brands in the modern world. However, before committing to a specific career path, it’s wise to put yourself in their shoes. This article aims to help you understand what a day in the life of a digital marketer is like.
Firstly, What Does A Digital Marketer Do?
Digital marketing is essentially marketing via one or (typically) more digital channels, rather than advertisements on screen, in print or in-person demonstrations. The main difference between traditional and digital marketing is the range of digital tools available. Such as Google Analytics to manage the key performance indicators of a campaign with real-time results.
The digital marketing industry has a global value of around $350bn and incorporates much more than just social media. Although, that is what many people associate with this profession because it’s so widely used. A great deal more goes on behind a company’s social media feed, including but not limited to;
- Determining a brand’s target audience and place in the market,
- Designing a digital marketing strategy to increase brand awareness,
- Devising a marketing plan that will deliver on key objectives,
- Creating and managing campaigns to promote products across all platforms,
- Analysing key performance indicators to ensure the brand’s budget works harder,
- Establishing consistent branding and marketing strategies for sustained results,
- Communicating with clients to ensure campaigns align with their goals.
Professional ad campaigns can yield favourable returns on investment, but they can also run away with a company’s money in the wrong hands. Achieving desirable results is only possible with an in-depth understanding of the latest consumer trends, technology capabilities, and evolving face of the digital world. Therefore, successful marketers must simultaneously show empathy for both client and consumer needs.
A Day in The Life Of A Digital Marketing Expert
One of the most attractive things about working in this profession is is that there are so many different career paths to pursue. Indeed, working on a video campaign for a fashion company will be vastly different to running a PPC campaign for an electrician. Nonetheless, whether you’re a Content Marketing Junior or a Marketing Manager, a typical day is likely to include some common tasks.
Digital marketing spending in the UK grew by over 10% between 2020 and 2021 despite the pandemic. A digital marketer may work within a company as an in-house employee, for an agency serving multiple clients, or as a freelance contractor. Either way, the typical day will probably include the following tasks:
Emails & Calls
Clear communication is vital in this field to connect brands and consumers. Therefore, a typical day will often start with emails and phone calls to ensure that the day’s tasks can be ordered and prioritised. It is also an opportunity to deliver updates on any progress and take feedback.
Unlike traditional marketing, for example, printed or TV advertising, digital marketing campaigns can undergo significant changes at short notice. This touchpoint is a pivotal part of the day and can mean adjusting the budget and demographic or focusing on new goals.
Digital Presence Building
Statistics show that 93% of all web interactions start on search engines such as Google or Bing. Therefore, there is high demand for building and managing websites. This creates jobs doing everything from choosing the right domain, ensuring that the design looks good across mobile and desktop sessions, and securing a strong presence on Google.
Building a website from scratch is hugely time-consuming, but it takes far less time to maintain once it goes live. Once a site is established and the analytics become visible, the fun starts with SEO. When this information becomes visible, the site owner can analyse its position against the competition and devise a growth strategy. Analytics can help identify opportunities for new landing pages for individual campaigns.
Campaign Creation & Monitoring
Creatives in this field must create engaging campaigns that reflect the brand and engage the right audiences. Examples can include writing blogs, creating graphics, developing PPC campaigns, producing visual or audio content, building email marketing campaigns, establishing a schedule for posting content, and more.
Once a campaign is published, a company may employ the services of agencies or freelancers to enhance the efforts of their in-house content creation. For example, PR Agencies connect brands with social media influencers and the company’s past customers to reach the right audiences.
Campaign Performance Monitoring
Analytics will undoubtedly feature in the life of a digital marketer. Before a business commits to launching an advertising campaign, it will, of course, want to track its success. If there is no forward-thinking evolution, campaigns can become outdated very quickly.
For this reason, a digital marketer who is good at interpreting data will have the best career prospects. So too will understanding their competition, attending networking events, and keeping up to date with the latest tools and techniques. Careers in this field require continuous learning, for example, studying short cases in new platforms and software or exploring new ways of creative thinking.
A Few Final Thoughts on A Day In The Life Of A Digital Marketer
No two days in the life of a digital marketer are identical as they will continue to face new challenges and opportunities each day. This is especially true when working in a creative agency for a diverse client base. Nonetheless, their days will ultimately rely on admin, communication, creativity, and engagement.
Success in this field is virtually assured if you can master those attributes across websites, social media, and other digital marketing channels. Our current marketing vacancies will give you an idea of what employers look for in successful candidates.