Content Marketing Manager
Hiring the right Content Marketing Manager is vital for your company’s marketing success and growth. They will develop and execute content strategies aligned with your marketing goals, creating engaging content to attract your target audience, establish thought leadership, and drive customer acquisition and loyalty.
The ideal candidate will have a strategic vision, creativity, and a deep understanding of your audience, using data-driven insights to improve strategies. Collaboration with cross-functional teams and adapting to digital marketing trends are essential for effective content distribution and staying ahead in the industry. Hiring the right person will boost your brand’s authority, engage your audience, and give your company a competitive edge, making the Content Marketing Manager a critical asset for your overall business success.
Technical Skills to Look For on a Content Marketing Manager’s CV
In the ever-evolving world of digital marketing, Digital Marketing Managers play a pivotal role in driving business success through their expertise and skills. It’s important to note that a rare few Digital Marketing Managers will possess every skill listed here, and some skills may apply to specific roles.
Each company is unique, and employers should consider their requirements before going to market. While seeking a well-rounded candidate is valuable, asking for excessive skills can inadvertently limit the talent pool and reduce the number of potential applicants. By understanding your company’s specific needs and objectives, you can better identify the essential skills that will align with your marketing goals and help you succeed in the digital landscape.
CMS experience becomes essential as Digital Marketing Managers advance in their career and take on higher-level responsibilities, overseeing content creation and management. Familiarity with platforms like WordPress, Joomla, or Drupal allows efficient coordination of content strategies, SEO optimisation, and website updates without extensive technical support. While it may not be a core skill at every level, CMS proficiency becomes increasingly valuable for mid-level and senior roles.
Your new hire must understand SEO principles and best practices so that they can optimise content for search engines and improve organic visibility. They should also know how to do keyword research, on-page optimisation, and implement link-building strategies.
Proficiency in web analytics tools, like Google Analytics, is an essential requirement in this role. Fluency in these tools enables professionals in this role to track content performance, analyse user behaviour, and make data-driven decisions to enhance content strategies.
Familiarity with social media platforms and management tools is highly desirable in Content Marketing Managers, especially in mid-level to senior roles. It enables efficient content scheduling, audience engagement tracking, and data-driven decision-making for social media campaigns. Look for candidates who mention Hootsuite, Buffer, or Sprout Social on their CVs.
Content Marketing Managers benefit significantly from experience with email marketing platforms like Mailchimp, Constant Contact, or HubSpot. These tools empower them to create and manage engaging email campaigns, analyse performance metrics, and optimise email content for better results. When hiring for this role, look for candidates with hands-on experience in these email marketing technologies to ensure effective email marketing strategies and campaigns.
Basic knowledge of graphic design tools like Adobe Photoshop or Canva is a valuable asset in this position. With these tools, individuals can create visually appealing images, infographics, and social media graphics to complement their content. When hiring for this role, consider candidates with graphic design skills to enhance the overall visual impact of your content marketing efforts.
Familiarity with video creation and editing tools like Adobe Premiere Pro, Final Cut Pro, or online video editors is helpful if your company creates a lot of video content. If video content is important to you, candidates with video editing skills will help you leverage visual storytelling and engage your audience effectively. Many companies outsource this element of the job because it can be extremely complex.
Understanding HTML and CSS is a handy skill for Content Marketing Managers, which enables them to form and style content without using heavy plugins. While this is helpful when making minor website edits, content management systems are increasingly no code, so most marketers can manage without these skills.
Using keyword research tools like Google Keyword Planner, SEMrush, or Moz is essential for Content Marketing Managers. These tools enable them to identify relevant keywords and topics for content creation, helping to optimise content for better search engine visibility and audience engagement. When hiring for this role, consider candidates with keyword research expertise to enhance your content strategy and improve organic reach.
Experience with content calendar tools like CoSchedule, Asana, Trello, or similar platforms is essential for Content Marketing Managers. These tools allow them to plan and organise content schedules, collaborate with teams, and manage content projects effectively. When hiring for this role, consider candidates proficient in content calendar tools to streamline workflows and ensure seamless coordination across your marketing team.
Employers often prize candidates with A/B testing experience as it allows them to experiment with different content formats, headlines, and CTAs to optimise performance. When hiring for this role, candidates with A/B testing experience will be better able to formulate content strategies incorporating data-driven decision-making and continuous improvement.
Applicants at all levels for this role should know copyright laws and content usage permissions to ensure compliance and avoid getting into complex legal situations.
Soft Skills To Look For In Content Marketing Managers
The best Content Marketing Managers have a good balance of technical expertise and soft skills. The interplay of the two will enable them to drive effective content marketing strategies and achieve remarkable results for your company.
Effective communication is vital for conveying ideas, collaborating with teams, and engaging with the target audience through various content channels, whether through still images, written articles or video content.
Content Marketing Managers must align content efforts with marketing goals and develop long-term plans to achieve objectives effectively.
Empathising with the target audience and creating content that addresses their needs and interests is fundamental for successful content marketing.
Analytical skills are crucial for understanding social media metrics, identifying audience behaviour patterns, and making data-driven decisions. Social media managers must be able to analyse KPIs and use data to tweak their strategies and achieve desired outcomes.
The digital marketing landscape is ever-changing, so being adaptable to new trends and technologies is essential for staying relevant and effective.
Analysing data and content performance metrics enables marketers to make data-driven decisions and continuously improve content strategies.
Working collaboratively with various teams ensures that content efforts are well-coordinated and significantly impact overall marketing goals.
Identifying challenges and finding creative solutions to overcome content creation and distribution obstacles is essential for success.
Maintaining content accuracy and consistency is critical to uphold brand credibility and ensure a positive user experience.
Must Content Marketing Managers Have A Degree?
A degree should not be a strict requirement when hiring a Content Marketing Manager, but a relevant educational background can be beneficial. Practical skills and experience often carry more weight than a specific degree in content marketing. A related degree can be advantageous for entry-level positions, while for mid-level and senior roles, practical experience and proven track records are usually more beneficial. To avoid limiting their talent pool, employers should prioritise portfolios, past work experience, creativity, and results over formal education. Certification programs and ongoing professional development can enhance candidates’ skills and competitiveness in the job market.
Challenges Employers Face When Hiring Content Marketing Managers
Many challenges highlight the need for careful consideration and a well-thought-out hiring process to find the most suitable Content Marketing Manager. Getting the right candidate for the job is essential to effectively contribute to the company’s marketing success. Hiring managers should consider how they will overcome the following obstacles to attract top talent.
Identifying candidates with a diverse skill set encompassing creative writing, strategic thinking, data analysis, and technical content marketing skills can be a significant challenge.
Staying up-to-date with the rapidly changing digital marketing landscape is essential. Employers should seek candidates who are well-versed in the latest trends and technologies in content marketing.
Assessing a candidate’s performance and success in previous roles can be difficult, as metrics and achievements may not be directly comparable across companies.
The demand for skilled Content Marketing Managers can lead to fierce competition among employers, making attracting and hiring top talent challenging.
Ensuring that candidates align with the company’s culture and values is crucial, as Content Marketing Managers play a critical role in shaping the brand voice and messaging.
How We Can Help
Discovering the perfect Content Marketing Manager who aligns with your company’s vision and goals is crucial for driving success. Adria Solutions is a specialist IT, digital, and marketing recruitment agency that can help you find the right fit. Here’s how we do it.
Gain access to our extensive network, including a diverse pool of qualified candidates with exceptional marketing skills.
We provide insights into the evolving marketing landscape and help you identify candidates with up-to-date knowledge and skills.
We thoroughly evaluate candidates’ track records, portfolios, and skills to ensure they meet your requirements.
We assist employers in gaining a competitive edge by attracting top marketing talent.
We customise our search to find candidates with the right mix of technical and soft skills required for your role.
We spend time getting to know our clients and candidates, enabling us to match applicants who align with your company’s culture and values.
The information on this page is correct at the time of publication. However, as technology evolves so rapidly, the requirements of this role may change. For tailored hiring advice unique to your circumstances, please speak to our expert team of IT, Digital and Marketing recruiters.