A dark-skinned woman with dark, long, curly hair, in casual clothes, crosses her arms and smiles confident. She is a digital pr manager

Hire a Digital PR Manager

Find a skilled Digital PR Manager who aligns with your brand’s goals, boosts online presence, and drives media coverage across digital platforms to enhance your reputation.

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What does a Digital PR Manager do?

A Digital PR Manager develops campaigns that generate online media coverage, high-authority backlinks, and brand exposure. Their role focuses on building relationships with journalists, creating newsworthy content, and improving both brand visibility and organic search performance.

Digital PR Managers commonly work on:

Media relations
Press releases
Digital PR campaigns
Link building
Brand awareness
Reputation management

They often work closely with SEO Managers, Content Managers, Marketing teams, Copywriters, and senior stakeholders to maximise campaign impact.

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Essential Skills to Look for When Hiring a Digital PR Manager

When hiring a Digital PR Manager, seek candidates with strong communication skills, media relations experience, and expertise in digital marketing. They should be adept at crafting compelling narratives, building influencer partnerships, and managing brand reputation online. Additionally, their ability to track and optimise PR campaigns, while collaborating across teams, is crucial for boosting brand visibility and achieving business goals.

Strong organisational skills are vital to plan, execute, and monitor multiple PR campaigns simultaneously. This skill ensures that PR efforts align with deadlines, budgets, and team goals.

A Digital PR Manager needs to effectively convey a brand’s message across multiple digital platforms. They should be skilled in creating clear, compelling narratives that resonate with target audiences and align with the brand’s objectives.

Building and maintaining strong relationships with journalists, bloggers, and influencers is key. This skill enables a Digital PR Manager to secure valuable media coverage, press mentions, and backlinks to enhance brand visibility.

A strong ability to produce high-quality, engaging content is essential. This could include press releases, blog posts, social media content, and more. The content should reflect the brand’s voice while appealing to the audience and media.

A strong grasp of digital tools to track media coverage, measure PR campaign performance, and analyse the impact of digital PR efforts is important. This skill helps in refining strategies based on data-driven insights.

The ability to think creatively and adapt to the ever-evolving digital landscape is key. A Digital PR Manager should be open to experimenting with new PR tactics and strategies to stay ahead of trends.

Hiring a Digital PR Manager? Ask for…

Emma Berwick, Adria Solutions

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Brand Storytelling Media Outreach SEO for PR Content Distribution Online Reputation Management Link Building Stakeholder Engagement Campaign Analytics Blogger Outreach Community Management Brand Advocacy Strategic Partnerships SEE LIVE JOBS

Businesses typically hire Digital PR Managers when they want to improve online authority, strengthen SEO, or increase brand awareness.

You may need to hire a Digital PR Manager if you are:

Building your brand profile
Improving your SEO strategy
Launching a new product or service
Expanding into new markets
Growing your content marketing activity
Looking to earn more media coverage

Many organisations also hire Digital PR Managers during fundraising, rebranding, or periods of rapid growth.

Strong Digital PR Managers combine creativity with strategic thinking and excellent communication skills. The best candidates know how to identify newsworthy stories while building relationships that generate long-term media opportunities.

A strong hire will typically have:

Media relations experience
Digital PR strategy
SEO knowledge
Outreach and relationship building
Copywriting skills
Campaign planning
Analytics and reporting

The strongest candidates are often those who understand how Digital PR supports both brand awareness and organic search performance.

The Challenge of Hiring a Digital PR Manager

Finding the right Digital PR Manager can be difficult due to the diverse skill set required, blending strategic thinking, digital marketing expertise, and strong media connections. These professionals must excel in crafting impactful narratives, managing online reputations, and securing meaningful media coverage across various digital platforms. At Adria Solutions, we simplify your hiring journey by connecting you with thoroughly vetted candidates who bring both creativity and technical PR know-how, ensuring they align perfectly with your brand’s goals and saving you time in the recruitment process.

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Digital PR Manager salary expectations

Digital PR Manager salaries continue to increase as businesses place greater emphasis on online authority, media coverage, and SEO performance. In the UK, most permanent salaries range from £45,000 to £80,000+, while contract rates commonly fall between £400 and £750+ per day.

Higher salaries are typically associated with candidates who have experience leading national PR campaigns, earning high-authority backlinks, and delivering measurable improvements in brand visibility and organic traffic.

Level	UK Salary Range	Contract Day Rate
Mid-level	£45,000 – £60,000	£400 – £550
Senior	£60,000 – £80,000+	£550 – £750+

Streamlining the Search for Top Digital PR Talent

We help overcome your marketing recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

Repeated Business

Faster Sourcing

Reduced Hiring Times

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Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

FAQs

Got questions? Find quick answers to the most common queries here.

A Digital PR Manager develops campaigns that generate online media coverage, earn high-quality backlinks, build brand awareness, and improve a business’s online authority.

Traditional PR focuses primarily on print, broadcast, and offline media, while Digital PR focuses on online publications, backlinks, SEO, digital media, and brand visibility across the web.

Digital PR helps businesses earn high-quality backlinks from trusted websites, increasing domain authority and supporting stronger organic search rankings.

Digital PR Managers are hired across technology, SaaS, ecommerce, recruitment, finance, healthcare, agencies, professional services, and consumer brands looking to increase online visibility.

Businesses should look for candidates with strong media relationships, digital PR campaign experience, SEO knowledge, excellent communication skills, and a proven track record of securing high-quality press coverage and authoritative backlinks.

Qualifying marketing talent – so you don’t have to

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