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Hire a Social Media Manager

Amplify your brand voice and build an engaged community. Partner with Adria to find an experienced Social Media Manager who aligns with your vision and goals.

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What does a Social Media Manager do?

A Social Media Manager plans, creates, and manages content across social media platforms to increase brand awareness, engagement, and business growth. Their role focuses on developing content strategies, managing online communities, and analysing performance to continually improve results.

Social Media Managers commonly work on:

Social media strategy
Content planning and creation
Community management
Social media analytics
Paid social campaigns
Influencer and brand partnerships

They often work closely with Marketing Managers, Content Creators, Designers, Copywriters, and senior stakeholders to deliver consistent and engaging campaigns.

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Must-have skills for your Social Media Manager

The skills required in a Social Media Manager depend on your company’s unique needs and goals. We’ve outlined the key skills for this role.

Social Media Managers must create engaging, high-quality content and tailor it for specific platforms to resonate with the target audience, boost engagement, and enhance brand visibility. They should also stay updated on content trends to ensure relevance and maximise impact.

Social Media Managers are often the face and voice of your brand. Building relationships with your audience is a key aspect of their role—you want an engaged audience that trusts your brand. Effective community management is essential for maintaining your brand’s reputation and cultivating a sense of connection.

Data-driven insights are invaluable for refining strategies, identifying what works, and maximising ROI. Measuring the ROI of social media campaigns isn’t always straightforward—it might involve intangible metrics like brand sentiment. That’s why Social Media Managers must communicate these results clearly, helping stakeholders understand the impact of their strategy.

A well-thought-out strategy ensures that efforts are aligned with broader business goals and audience needs, leading to impactful campaigns and sustained growth. Unlike Social Media Creators, who often focus on content production and execution, Social Media Managers plan and implement marketing strategies aligned with the business objectives and coordinate team efforts.

A strong understanding of major social media platforms—such as Facebook, Instagram, LinkedIn, X, TikTok, and YouTube—is crucial. Each platform has unique features, changing algorithms, and content formats, so your hire should know how to tailor strategies and content to maximise engagement and impact on each.

At the job interview, ask about…

Emma Berwick, Marketing Recruitment Consultant

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Businesses typically hire Social Media Managers when social media becomes a significant part of their marketing strategy or existing teams no longer have the capacity to manage it effectively.

You may need to hire a Social Media Manager if you are:

Looking to grow your online presence
Posting inconsistently across platforms
Launching new products or services
Building an employer brand
Investing in content marketing
Running paid social campaigns

Many organisations also hire Social Media Managers during periods of growth, rebranding, or expansion into new markets.

Strong Social Media Managers combine creativity with commercial awareness and data-driven decision-making. The best candidates understand how to create engaging content while measuring the impact on wider business objectives.

A strong hire will typically have:

Content creation experience
Social media strategy knowledge
Copywriting skills
Community management expertise
Analytics and reporting capability
Paid social advertising experience
Trend awareness and creativity

The strongest candidates are often those who can balance creative content with measurable commercial outcomes.

Why is it so difficult to hire Social Media Managers?

Recruiting Social Media Managers is challenging. The role demands content creation, strategy development, and data analysis expertise, so hiring managers must search through many CVs until they find a candidate with the right mix of soft and tech skills the role demands. SMEs and startups often hire one person to design, plan, and implement the strategy, while in some cases, social media management is rolled into a broader digital marketer role. Save yourself the headaches of recruiting social media specialists with the help of our marketing recruitment agency.

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Social Media Manager salary expectations

Social Media Manager salaries continue to increase as businesses place greater emphasis on digital marketing and online engagement. In the UK, most permanent salaries range from £35,000 to £65,000+, while contract rates commonly fall between £300 and £600+ per day.

Higher salaries are typically associated with candidates who have experience managing multi-channel strategies, paid social campaigns, employer branding, and social media for high-growth businesses.

Level	UK Salary Range	Contract Day Rate
Mid-level	£35,000 – £50,000	£300 – £450
Senior	£50,000 – £65,000+	£450 – £600+

Tackling your social media recruitment challenges

We help overcome your recruitment difficulties with targeted, efficient strategies designed to find you the right people for the job.

Repeated Business

Faster Sourcing

Reduced Hiring Times

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Specialist recruitment

We focus on hard-to-find marketing skills, connecting you with candidates who have the expertise needed.

Employer branding

We reinforce your employer branding to help you attract marketing talent that matches up with your culture.

Talent pool development

We’re proactive in building talent pools to keep your hiring pipeline full and ready for the future.

Pre-screened candidates

We pre-screen candidates to reduce CV volume, making sure you only interview those matching your requirements.

Tailored solutions

We create recruitment strategies tailored to your business needs, with options from permanent to contract placements.

On-going support

We provide continuous support and clear communication from the first conversation to after your new hire’s onboarding.

FAQs

Got questions? Find quick answers to the most common queries here.

A Social Media Manager develops social media strategies, creates content, manages online communities, and analyses performance to help businesses increase brand awareness and engagement.

This depends on the business, but most Social Media Managers work across LinkedIn, Instagram, Facebook, TikTok, X, and YouTube, selecting platforms based on where the target audience is most active.

Strong Social Media Managers typically have expertise in content creation, copywriting, analytics, community management, paid social advertising, and social media strategy.

Success is measured through metrics such as engagement, audience growth, website traffic, lead generation, conversions, and return on investment rather than follower numbers alone.

Businesses should look for candidates with a proven track record of growing social media channels, creating engaging content, analysing performance data, and developing strategies that support wider marketing and business objectives.

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