Marketing professionals are in hot demand right now. At the same time, it seems to be one of the toughest professions to get into. If you already have your foot in the door, congratulations! So if you’re ready to level up, here are the top trends to skyrocket your digital marketing career.
The Most In-Demand Marketing Skills
There are so many different avenues to pursue in digital marketing it’s impossible to learn every tactic, social media platform and trend. Instead, we recommend focusing your efforts on the area you are most interested in and becoming an expert in your field.
Below are our clients’ digital marketing trends that are most important to them but that many digital marketing candidates often lack.
Strategy and Planning
The marketing world moves so fast that we can get so caught up in our daily tasks that we can lose sight of what’s essential. To stay ahead of their game, the most successful digital marketing teams have a solid digital marketing strategy and planning process. In fact, digital strategy can have such a profound impact on a company’s success that many hire digital strategists to steer their marketing teams in the right direction.
Digital marketing strategy and planning revolves around three basic questions:
- Where are we now?
- Where do we want to be?
- How are we going to get there?
Many marketers focus too much on the final question before considering the first two. If you want to set yourself apart from other marketers, take time out periodically to think about where you are vs where you want to be. Only then can you properly plan how you’re going to get there.
Content writing is the linchpin of SEO. Well-written content makes websites appear at the top of search engine results pages and drive traffic to successful brands. Yet the majority of written content on the internet doesn’t rank, never gets read and doesn’t drive any traffic.
Therefore, if you want to skyrocket your marketing career, one of the ways to set yourself apart from other content marketers is to focus on creating quality content.
Quality content creation doesn’t stop at writing. If you’re a content creator of any kind, be it photography, infographics or video marketing, focusing on quality will help you stand out from the crowd.
Conversion Rate Optimisation
Most marketing teams create as much content or send as many emails as possible to drive traffic to their website. They often overlook converting that traffic into sales, also known as conversion rate optimisation.
CRO specialists look at how to improve websites, mobile apps or marketing campaigns and evaluate the effects of those improvements using A/B and multivariate testing.
Conversion rate optimisation is extremely valuable to businesses because it enables them to reduce the costs of winning new customers and get more value from existing ones. If you’re in email marketing, social networking, influencer marketing, or social media marketing, learning more about conversion rate optimisation can help skyrocket your career.
Data collection has become a massive part of digital marketing, but getting lost in such a mass of data is extremely easy. Making sense of reams of numbers takes a keen problem solver with a logical mind and the ability to focus.
Even on a smaller scale, understanding analytics can help you identify patterns and trends in what works for you and what doesn’t. Doing more of what’s working helps brands achieve long-term success.
You don’t need a degree in project management to think like a Project Manager, but understanding the basics will help you plan and execute marketing campaigns efficiently. Doing so can help a marketing team manage its time and financial budgets more effectively.
There is a distinct difference between working from home and effective telecommuting. Many individuals struggled with homeworking during lockdown, while others thrived. The difference is being good at telecommuting, which is just one of the trends to skyrocket your digital marketing career.
Rather than being a standalone skill, telecommuting is a whole suite of skills that make someone a highly adaptable individual their boss can trust to get on with their job from any location. In today’s digital world, where hybrid working is becoming the norm for digital marketers, telecommuting skills are vital.
Six crucial skills of an effective telecommuter are
- Being friends with technology
- Willingness to embrace change
A Few Final Thoughts on Trends to Skyrocket Your Digital Marketing Career
When we think of the latest marketing trends, things that spring to mind are flashy new technologies such as artificial intelligence, augmented reality and virtual reality. These are fantastic tech tools to show off if you’re a global brand with a bottomless marketing budget. However, they are far beyond what most companies need, or want.
Often the skills that most marketers overlook when developing their skillset are the most basic but still the most valuable. When thinking about trends to skyrocket your digital marketing career, you must consider what’s most valuable to employers.
Want to learn more about digital marketing skills employers are currently looking for? Why not have a chat with one of our recruitment consultants or check out our latest digital marketing jobs?