Competition to find the best IT talent is fiercer than ever. Companies of all sizes, industries and locations are all struggling to fill vital IT roles. Individuals who possess in-demand skillsets and talent are becoming increasingly hard to find. In fact, skills shortages that could potentially hinder a company’s growth is a leading concern for many CEOs. So how can using social media help you find potential candidates?
Social media is having a huge impact on the recruitment industry. A strong online presence can help companies overcome skills shortages by finding and attracting the right talent. That is, of course, providing employers get their social media recruiting strategy right. When used correctly social media platforms can be a pivotal feature to fight against the plight of skills shortages.
Take a look at the following tips on how to use social media to find the best IT talent.
Using Social Media to Get Involved in the Right Conversations
Identifying relevant conversations and become part of them is the key to using social media to recruit IT talent. Using hashtags is an effective way to ensure your posts get seen by the right people.
For example, let’s say, you are looking for talented Mobile Developers to join your team. Use an #iOSDeveloper hashtag in your post a call out for developers on Twitter. This way, relevant people can find your tweet, join the conversation and send you a direct message with their details.
Use Social Media to Promote your Company Culture
Job seekers with specific IT skills are in high demand. Such individuals can afford to be picky when it comes to deciding who they work for.
Something becoming increasingly more important to top candidates is prioritising work-life balance. An endearing company culture is what they look for when job hunting. It is important therefore that employers offer such desirable cultures for employees. A company that offers flexible working patterns and ongoing career development and training will undoubtedly win over one that doesn’t. Thus it is necessary to promote an employee-focused culture to attract potential talent to your team.
Don’t be too Pushy
There’s no place quite like social media to effectively promote your attractive company culture. Avoid overstating how great your company is to work for. Instead, use your social media presence to subtly promote your employer brand by demonstrating what goes on behind the scenes. Here are a few examples of what to share on social media channels in order to promote a positive image:
- Videos and images of company parties on Facebook can help communicate what your company culture is like
- Pictures of dress down days, free coffee, tea and fruit on Instagram represent benefits you offer
- LinkedIn is the perfect place to share insights from staff training and brainstorming sessions
- Facebook and Twitter can help spread the word about cycling to work campaigns, demonstrating your concern for the environment
- LinkedIn, Facebook also make it very easy for companies to advertise vacancies without investing in hefty job board subscription fees
- LinkedIn makes it possible to search for candidates with particular skills. You can then reach out to them using InMails inviting them to apply for your role
The above are just a few examples of how you can show your company in it’s best light. Appealing to individuals seeking a company that has its employees’ best interests at heart will undoubtedly help you win the competition for talent.
Don’t Underestimate the Power of LinkedIn
LinkedIn alone has transformed the world of recruiting, helping brands and candidates connect in the swipe of a finger. The power of LinkedIn should never be underestimated when it comes to attracting the right talent to your team.
Utilise LinkedIn to the maximum by ensuring your brand page is fully complete. This will ensure that it shows up in LinkedIn search results and showcase your highly sought-after company culture.
When searching for quality candidates on LinkedIn use filters to find individuals with the right skillsets. Filters include:
- Years of experience
- Current and past employers
And other key features that can help you determine whether a candidate would be suitable for your role.
Weed out Potential Iffy Candidates
Social media can also be an effective tool for weeding out potentially iffy candidates. Before committing to your next hire, browse through their different social media profiles. If they’re pictured behaving badly on their platforms or appear to have a bad attitude, they may not fit your company culture.
Disadvantages of Using Social Media for Recruitment
Whilst there are many benefits of using social media as a recruitment tool, it does have it’s drawbacks. The most obvious benefit being that anyone can set up an account for free. However, as anyone in business will know, free isn’t always cheap. Understanding the subtle nuances between the channels and which one is best for sharing what kind of content can be a minefield to navigate.
Creating a continuous stream of quality content which presents your company in its best light is a full-time job for a skilled professional. It might even take a whole team of Digital Marketing Executives to manage your social media presence effectively, depending on the size of your business.
Even for a small business, scrolling through endless social media feeds and reaching out to prospective candidates through InMails can be extremely time-consuming.
The other alternative is, to let us do it for you whilst you concentrate on running your business 🤓👍
We take a different approach to digital, tech and IT recruitment. Our specialists use every possible resource, network and contact to unearth the best talent. Including social media in its various guises. No talented IT candidate is ever overlooked when our recruitment consultants are on the case!
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This post was first published in November 2018. We rewrote it in January 2020 to bring it up to date. We hope you found it useful. Is there anything else you would like to know about the way we use social media for recruitment? Please leave your comments below or feel free to contact us using on any of the above.