Boosting your employment brand
Which are the most lucrative and desirable brands for graduates and hot new talent to feverishly want employment with? Google, Yahoo, the BBC perhaps? For almost every company, whether it spans a global reach and operates in multiple markets, or has just one base in one country, attracting the right workforce can be a major determinant of growth and ultimately profits.
Here at Adria Solutions we work hard finding the right employees for a diverse range of companies. As a consequence we are called upon time and time again by the same companies and brands to find new talent to keep the skilled workforce cog in motion.
Although as well as utilising outside recruitment help to maintain the right workforce, there are strategies employers can implement to boost their employment brand.
In the annual ‘World’s Most Attractive Employer’ survey by Universum, which reveals the employers that are most attractive to talent, 3000 companies are nominated in over 40 markets as being ideal employers by professionals and students.
In the 2014 survey, Google, Ernst & Young and PricewaterhouseCoopers were ranked as the top three employers in the business rankings. In the engineering rankings, Google, Microsoft and BMW Group were ranked the best employers retrospectively.
So what exactly gives the likes of Google its competitive edge in employment branding?
Google know it takes more than a lucrative brand name to continue to attract the best talent.
Use current employees to reach out to new ones
A brand’s reputation is everything, especially in the race to find and keep the most talented of workers. Getting satisfied employees to shout about the merits of their place of work is an effective way to attract the best of a new wave of job-seekers.
Savvy employer Google knows this and as a consequence, deliberately displays photographs of people working at Google in its ‘Life at Google’ g+ page.
Pawing over such glamorous photos of people working in Google’s ultra-hip and innovative offices, it is easy to understand why a student coming to the end of their degree would be excited at the prospect of working for such a trendy and ‘happening’ company.
It is all about balancing work and life so why not promote it?
Flexibility and juggling work and life with greater efficiency is at the core of contemporary employment. As the Universum Student Survey revealed, a huge majority of new graduates around the world are attracted to employers who encourage flexibility and friendly work ethics.
Employment brand master Google understands the modern demand to balance work and life and cares so much for the wellbeing of its employees, it performs its own study related to such issues.
In its gDNA study, 4,000 employees at Google complete two anonymous in-depth surveys. As a result of the study, Google has discovered how their employees perceive their work/life balance and are subsequently implementing various strategies to combat problems associated with workers who find it difficult to achieve a positive work/life balance.
As future graduate and employee expectations are changing, it is important that employers keep up-to-date and implement with such expectations so they too can attract the best workforce and enjoy the growth that goes hand in hand with having a talented bank of personnel.
Being specialists in IT recruitment since 2004, Adria Solutions are highly experienced in helping companies find the right employees and employees finding the right company.