To celebrate over a decade of experience in IT, digital and marketing recruitment, we decided it was time for an Adria Solutions rebrand.
Over the past 15 years, our business has grown and evolved with great success. However, we’ve done very little to update our business image during that time. Mainly, our website looked a little tired and wasn’t very user-friendly for candidates. Nor did it convey our business personality entirely, so we needed to change that.
This post explains the details behind the Adria Solutions rebrand, including what we’ve done, why we did it and how it will benefit those who use our website, both our candidates and our clients.
Adria Solutions Rebrand
The biggest change that visitors to our website will notice is our new logo and brand colours. We chose them to highlight our three specific areas of IT Recruitment which are:
- IT
- Digital
- Marketing
Furthermore, we have also installed a new, live job sign-in with the software giant, FireFish. This technology brings excellent opportunities not only for our developing team but also for our candidates. For example, under the FireFish system, candidates will receive personalised notifications when a job match becomes available to join a leading tech firm. As a result of this, there are no breakdowns in communication; every candidate is fully informed at all times.
Moreover, we have also created specialised pages for each job type we recruit for:
Making it easier for the user to identify what service they may seek, receive the latest job interview tips, and the current IT news.
Updated Visual Branding
Our old logo and brand colours began to look a little bit dated and sad, which is completely the opposite of what our company is. We provide top tech talent to some of Manchester’s tech industry-leading companies. So we asked, Instilled to revamp our visual branding to better represent what we do.
We wanted to highlight our unique approach to Recruitment. So what is it that makes us different to other recruitment agencies?
Well, we’ve never been about pushing square pegs into round holes just to win a fee. Rather, we offer a friendly recruitment solution, taking more of a consultancy-style approach. Therefore, we felt that a subtle smile on the letter d would reflect and emphasise the way we do business.
We also hope it will reassure our candidates and clients that being different is something to be proud of and valued, and we welcome conversations with all. You will notice this friendly smile throughout our web pages.
However, our team are far more than a friendly, approachable bunch. We also possess a wealth of expertise in three key recruitment market sectors: IT, Digital and Marketing. The green, blue and red sections at the top of our logo represent that. Our customers may also represent the diversity we welcome and the different levels we recruit for.
We also wanted to convey that we always look at each new recruitment requirement from a 360° degree approach. That’s why the placement of our logo makes it look like a degree symbol.
Whenever we receive a new brief, we always consider it from all angles, assessing our clients and the candidates’ needs.
For example, we look at our candidate’s future ambitions. Does the client offer the necessary training that will allow them to meet their 5-year career goal? Simultaneously, we question what the candidate has to contribute to the future of our client’s business.
The conversations we have with each side enable us to best match candidates to our clients with excellent retention rates.
Referral Rewards Programme
Similarly, we found that our current operating methods did not reward loyal candidates. For this reason, we decided to introduce referral rewards. As per our updated terms and conditions, when you refer a friend to us, you could receive £350 in vouchers as a thank you!
Employer Branding
Finally, we recognised the need to highlight what a fantastic place to work Adria Solutions really is! So we’ve added a new page to our website that we hope will achieve exactly that. Now anyone who is interested in joining our team can find out what it’s like to work at Adria Solutions.
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We are excited about the future!
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