Historically, employers have been rather sceptical about choosing to hire candidates from further afield. As our previous blog post explained, employers face a big risk when hiring a candidate from out of town. But what if offering a relocation package was the key to filling your skills gap? We explore this common dilemma.
The reasons behind this nervousness are completely understandable. External circumstances such as the candidates family, life-style and financial security can all negatively impact the candidate’s willingness to move. It is easy to see why employers are reluctant to hire relocators with so many factors being out of their control.
In addition, candidates may require local knowledge for the role which can take a while to garner. Or, most likely, employers are nervous that the candidate will drop out due to the stresses of moving.
However, there are many benefits to casting your net a little wider. Particularly if you are struggling to find the skills you need in the local area.
Attitudes Towards the Relocation Package are Changing
In 2019, The Edge Foundation 2019 Report examined the skills shortages across UK industries. The report found that two-thirds (68%) of UK employers have struggled to find workers with the skills they need. This skills shortage is affecting agility, productivity and efficiency.
The report noted that finding Digital and Technolically skilled-candidates has become more problematic than in previous years. The report concluded that 34% of businesses experienced issues in hiring, an increase of 28% from 2018.
To counter this problem, many businesses have increased spending on recruitment fees, salaries and relocation packages. Whilst businesses want to keep hiring costs to a minimum, discarding applications from out of towners could delay progress.
Benefits of Opening up Your Vacancy To Relocators
Casting your net a little wider can help you find the necessary skills your company may be lacking. In addition, hiring a relocator can benefit your business in a variety of unsuspected ways.
- Outsiders may bring with them valuable network connections from the city or previous places of work
- It presents an opportunity to diversify your workforce
- You are more likely to find the required skills/experience by widening your search area
- A person’s life experience gained from living in another area may bring unique energy or perspective to your business
- Improve your business outlook by inviting applications from people of different backgrounds. They can often offer a difference of opinion or a new approach to problem-solving
Why Add Further Complications to an Already Complex Scenario?
The recruitment process is costly and stressful enough as it is for employers. Even when hiring someone local, complications can arise which result in a candidate rescinding their acceptance of an offer. It is understandable therefore that employers might be reluctant to sign a deal which may bring added complications.
This is where offering a relocation package can make candidates feel more comfortable about moving for a job. The aim is to offer more than just financial assistance to your new employee. Just knowing that an employer values them enough to provide assistance will be of great comfort at stressful times.
When considering opening your job vacancy to applicants living further afield, your advert should definitely mention a relocation package.
What Does a Typical Relocation Package Include?
Well, there isn’t a one size fits all solution as every scenario is different. However, a relocation package should cover any costs a candidate might incur in moving from one place to another. Consequently, employers should be prepared to be flexible to accommodate the candidate’s individual needs.
Take housing for example. Someone moving their family from ‘selling to buying’ will have very different needs to one moving from ‘rental to rental’.
With that being said, there are many non-monetary incentives that could make your offer much more attractive. For instance:
- Option for flexible working until the candidate is fully settled
For example; giving them the freedom to work from home while the cooker is installed
- Having a ‘buddy’ in the office who shares common interests with your new staff member
For example; if they support the same football team
- Organise a series of social events to introduce new employees to each other and also, the local area.
For example; Friday beers or a team day out
How a Recruitment Consultant Can Assist Employers With Relocating Candidates
Expenses aside, the thought of any additional admin involved often puts employers off hiring candidates where a move is involved.
If this is a worry, it could prove cost-effective for a recruiter to manage the entire hiring process for you. Thus allowing you to focus your time back in the office.
Working with a recruiter is definitely worth thinking about if you’re considering opening up to relocators. Recruiters have access to large talent pools, covering vast areas and can also tap into the active market. This means they will quickly be able to identify suitable candidates making sure you are supplied with the best talent.
In addition, recruitment professionals are experienced in dealing with the added trials and tribulations that come with any job move. For example…
Being Careful of the Counteroffer
From our own experience, we know that 75% of employers make counteroffers. This can put a huge amount of stress on any candidate, who still has to work their notice.
This is a situation recruiters encounter all time, regardless of whether a candidate is relocating. Because a recruitment consultant is familiar with such circumstances, they can easily coach your candidate through the process.
Of course, this is just one example of a last-minute spanner that might be thrown in the works! There are many other ways in which recruitment consultants can take the pressure off both clients and candidates. It is their job to act as a mediator and problem solver between the two. Certainly, where relocation is involved, this could prove invaluable! But to us, it’s all just part of the service.