There are a lot of similarities between Marketing and Recruitment. Both Marketers and Recruiters have an excellent understanding of their target market and have the ability to reach them with laser-sharp accuracy. So it can be tempting for Marketers to want to manage their hiring process in house.
However, the two jobs involve targeting entirely different audiences. Therefore, recruiters and marketers use different tools and techniques to do their jobs. Recruiters also have an expert level understanding of the language job seekers speak, and the patience and resilience required to communicate with them.
On the other hand, marketers have a job to do and don’t often realise how time-consuming the recruitment process is.
Benefits of Using an Agency for Marketing Recruitment
Save Time & Money on Job Board Advertising
We understand how different job boards work and understand which one your vacancy might perform better on. This saves you the time it might take to research which one best suits your needs. It also saves you money because we subscribe to multiple job boards so that you don’t have to.
Your Time is Money
In a nutshell, the main benefit of using a recruitment consultant rather than hiring yourself is that it will save you both time and money. If you’re the director of a company, would you rather pay your Marketing Manager to promote your business or waste valuable business time trawling through irrelevant CVs?
Of course, if you hire your next digital marketing professional through a recruiter, you will have to pay them a fee. But what is your Marketing Manager’s time worth per hour? If you work it out, in house recruitment will likely cost you more.
Tapping Into the Passive Market
Subscribing to a job board may seem like the most cost-effective way to fill a vacancy. However, successful recruitment involves more than posting job adverts on job boards and waiting for CVs to roll in.
An estimated 60% of the jobs market is passive. This expression refers to individuals who are not actively looking for a job, but the right opportunity may tempt them. Recruiters understand where to find these potential candidates and are experts in communicating with them.
Knowledge and Expertise
The value of good recruiters came to light during the recent pandemic. With a full 360° view of the recruitment landscape, recruitment consultants can spot trends emerging among candidates. At times like this, the knowledge and expertise that recruitment agencies offer their clients can be invaluable.
Investment in the Latest Recruitment Technology
We invest in the latest recruitment technology, enabling us to pinpoint the best available candidates with laser-sharp accuracy. So instead of wasting time wading through irrelevant CVs yourself, we do the sifting for you and only send you the most relevant.
Reduce Your Time to Hire
There is often a disparity between how long a top candidate expects to wait for an offer and the average time it takes to get through a company’s hiring process. It takes a business six weeks on average to make a job offer from first receiving a candidate’s CV.
The best Marketing candidates won’t hang around, waiting for job offers that might never come. They apply to several at once and accept the best offer they receive in the shortest space of time. They expect not to have to wait more than two weeks to secure a new position.
One of the ways we bridge this gap is through video interviewing. Many of our clients find that this eliminates the need for multiple rounds of interviews. What’s more, we can often fit interviews into our diaries much quicker than you can make space in yours.
We work with your hiring manager to define a set of questions that will help us identify your top-quality candidates. That way, all they have to do is be there for the final interview.
Ready to Outsource Your Recruitment Requirements?
If you’ve never done recruitment, it may seem as though you can make short term savings by doing it yourself. As vacancies can remain unfilled for months, businesses soon realise the long-term costs of in-house recruitment.
If you’re ready to discuss your future hiring requirements, please don’t hesitate to contact our team. Alternatively, fill out the contact form below, and one of our consultants will get back to you as soon as they can.