Web Analytics Manager – Manchester.
Our client based in Manchester is currently looking for a skilled Web Analytics Manager.
You’ll be responsible for the setup and accuracy of our web analytics data. You will be able to interrogate the numbers to provide actionable insights and deliver reports to the marketing team. We’re looking for exceptional candidates who are highly intelligent, inquisitive and genuine. You’ll need to love data and statistics; as well as having an interest in UX and web optimisation.
In this role you will:
* Model, design, build, test and maintain PowerBI reports and dashboards. Including manually uploading the necessary data and adjusting visualisations to meet the business reporting requirements. Therefore you must be fluent in DAX.
* Manage and lead web analytics using Google Tag Manager across various departments within the business.
* You’ll be required to map online data with offline data to produce an end to end funnel analysis on a keyword level.
* Set up and configure analytics tools to ensure the validity of data
* Creatively interrogate the numbers to produce actionable insight and identify new opportunities
* Analyse and report upon behaviours to gain an in-depth understanding of our customer base, encouraging a customer-centric approach
* Be confident in data story-telling to various audiences and skill levels
* Work with internal teams on integration – APIs, feeds – to integrate data into web analytics & our other BI tool integrations.
* Implementing testing methods (A/B) to help quantify all recommendations.
* Experience of implementing, maintaining and testing the implementation of web analytics (Google Optimize)
* Working cross-functionally in order to gain a good understanding of conversions, recognising areas for development.
* Be confident in conducing elasticity and regression analysis on marketing costs.
* Advanced MS Excel.

Desired:
– T-SQL skills.
– Developing attribution models in order to understand the individual customer and their habits.
– Passionate about digital and making insight driven change.
– Experience in implementing, maintaining and testing the implementation of web analytics tools.
Experience in data mining and building predictive models.
* A creative and innovative approach that will challenge the status quo.
* Analytical experience in web analytics (e.g. business analytics, research).
* Ideally with some coding experience across coding CSS, HTML, Javascript, and Jquery

Qualifications and Education Requirements:
* Must be educated to a degree level
* Preferably Maths, Statistics or technical subject.

Web Analytics Manager – Manchester.

If you are interested in this position, please send your CV to apply@adriasolutions.co.uk or call 01625 874399 for more information.

Web Analytics Manager – Manchester.

Job Reference: TM43456576_1536925293

Salary: £40000 - £50000 per annum + Benefits

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Job Type:

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