UX/CRO Manager – Manchester – 60k
Our Rapidly growing client are looking for a passionate UX/CRO Manager who will be responsible for delivering exceptional UX/CRO campaigns for their websites. You will be working in a highly collaborative environment alongside highly skilled individuals across a range of disciplines. You will work directly with their extraordinarily talented in-house design and development team, taking ideas from conception, through to prototyping, UX/CRO testing and finally deployment.
You are ideal for this role if you have a passion for improving user experience and conversion rate performance through data analysis, insight cultivation, AB and MVT testing.
Your main objective is to improve the on-site conversion rates & user experience for their websites, resulting in increased customers & ROI from marketing channels.
To do this you must:
*Apply your knowledge of usability, design, copywriting and persuasion to create testable hypotheses to improve KPI’s
*Use qualitative and quantitative data to support hypotheses
*Work alongside Development and Design teams to implement A/B and multivariate tests
*Conduct multi device usability audits
*Manage the day to day delivery of CRO campaigns
The UX/CRO Manager will be responsible for:
*Owning the conversion rate metric across the business and ensure the daily conversion rate target is being hit.
*Tracking and interpret user behaviour
*Identify new conversion opportunities across the site to enhance commercial returns.
*Work with Design, Content, Paid Media and Development teams to enhance user experience.
*Identify & test new technologies and practices to improve conversion rate performance, free growth, consumer engagement, delivery against key metrics.
*Feed insight into the Commercial, acquisition marketing functions to drive performance.
*Investigating and assessing customer behaviour across the group websites, identifying ‘pain points’, developing test hypothesis and ensuing insight can be delivered from both winning and failed tests
*Support the design of ‘new’ customer journeys and optimise existing sites, working with internal teams to ensure all product journeys are consistent, optimised and converting at best in class levels
*Maintain an understanding of the business objective and ensure the customers interests are met
*Report key insight to wider team to create design, content and development best practice guidelines based on findings from winning test
*Keep up to date user behaviours across different devices in order to identify key areas for UX improvement
*Responsible for all CRO projects from creating tests, developing insight reports and briefing optimal implementations
*Coordinate ordering and delivery of assets from other departments needed to perform new tests
*Support with tagging and tracking implementations
The UX/CRO Manager will:
*Have 3+ years in digital analytics and data/insights
*Have excellent knowledge of how to manage CRO programs
*Expert use of customer experience platforms, eg Optimizely, and Google Analytics
*Excellent communication & interpersonal skills
*A passion for creating a great user experience
*Excellent analytical and project management skills
*Worked Agency or Client side within a dedicated CRO or Web Analytics, UX or Web Management
*An in-depth understanding of the wire framing and UX process Hands on experience using A/B testing tools (Optimizely, VWO, Google Optimize) and a deep understanding of best conversion practices
*Proficiency in using web analytics tools (Google Analytics/360, Adobe Analytics, Hotjar, crazyegg)
*Advanced understanding of UX centric design practices
*An ability to work collaboratively with a multi-discipline team
*Experience in a similar role
UX/CRO Manager – Manchester – 60k
If you would like to be considered for this role please send me a copy of your latest CV to Tom.Manzoni@AdriaSolutions.co.uk.
Job Reference: UX/CRO150119_1552053010
Salary: £45000 - £60000 per annum
Salary per: Annum
Job Start Date: