UX/CRO Manager – Manchester – 60k

Adria Solutions Ltd have a fantastic opportunity for a passionate UX/CRO Manager to join our client, a growing company in Manchester. The successful UX/CRO Manager will be responsible for delivering exceptional campaigns for their websites. Working in a highly collaborative environment alongside as part of an existing talented in-house design team you will take ideas from conception, through to prototyping, UX/CRO testing and deployment.
The successful UX/CRO Manager will have a passion for improving user experience and conversion rate performance through data analysis, insight cultivation, AB and MVT testing. Your main objective will be to improve the on-site conversion rates & user experience for their websites.

The duties of the UX/CRO Manager will include but not be limited to:

* Create testable hypotheses to improve KPI’s using knowledge of usability, design, copywriting and persuasion and use qualitative and quantitative data to support hypotheses
* Collaborate with Development and Design teams to implement A/B and multivariate tests
* Conduct multi device usability audits
* Manage the day to day delivery of CRO campaigns
* Owning the conversion rate metric across the business and ensure the daily conversion rate target is being hit
* Work with Design, Content, Paid Media and Development teams to enhance user experience
* Identify & test new technologies and practices to improve conversion rate performance, free growth, consumer engagement, delivery against key metrics
* Feed insight into the Commercial, acquisition marketing functions to drive performance
* Investigating and assessing customer behaviour across the group websites, identifying ‘pain points’, developing test hypothesis and ensuing insight can be delivered from both winning and failed tests
* Support the design of ‘new’ customer journeys and optimise existing sites
* Report key insight to wider team to create design, content and development best practice guidelines based on findings from winning test
* Be responsible for all CRO projects from creating tests, developing insight reports and briefing optimal implementations
* Coordinate ordering and delivery of assets from other departments needed to perform new tests
* Support with tagging and tracking implementations
Essential experience:
* Have 3+ years in digital analytics and data/insights
* Have excellent knowledge of how to manage CRO programs
* Expert use of customer experience platforms, eg Optimizely, and Google Analytics
* Excellent communication & interpersonal skills
* A passion for creating a great user experience
* Excellent analytical and project management skills
* Worked Agency or Client side within a dedicated CRO or Web Analytics, UX or Web Management
* An in-depth understanding of the wire framing and UX process Hands on experience using A/B testing tools (Optimizely, VWO, Google Optimize) and a deep understanding of best conversion practices
* Proficiency in using web analytics tools (Google Analytics/360, Adobe Analytics, Hotjar, crazyegg)
* Advanced understanding of UX centric design practices

UX/CRO Manager – Manchester – 60k

If you think this sounds like it could be the perfect job for you, please click apply. For more information about the role and the company you will be working for, please contact Adria Solutions Ltd. If this is not quite what you are looking for, please visit the Adria Solutions website to view all the roles we currently have on offer. Or why not give us a call to discuss your next career move?

UX/CRO Manager – Manchester – 60k

Job Reference: UXC140219MAN_1560356627

Salary: £50000 - £60000 per annum + great benefits

Salary per: Annum

Job Duration:

Job Start Date: ASAP

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