Senior Web Analyst – Manchester – £45,000 – £60,000 per annum

Don’t miss out on this amazing opportunity for a talented Senior Web Analyst. As an accomplished Senior Web Analyst, your role will be to closely monitor and report on key insights for the websites’ performance using web analytics toolsets in order to drive continuous improvements on our client’s business KPIs. You will be reporting to the Director of the company and work very closely to the various product stakeholders.

Responsibilities for a Senior Web Analyst:
* Agree on measure strategies aligned to business KPIs
* Take full responsibility of journeys tagging to enable accurate tracking
* Creation, management, and monitoring of holistic dashboards to help achieve agreed KPIs
* Production of actionable insights based upon reports to enhance business performance
* Regular communication with product stakeholders to share key insights and propose actions to improve KPIs
* Support for the insight needs of the business using a combination of analytics tools which may include Google analytics (GA), AdWords, Adobe Analytics, MixPanel, Hotjar, Crazyegg etc.
* Support our ongoing journey optimisation sessions to help enhance User Experience (UX) via frequent AB Tests.

Essential Criteria for a Senior Web Analyst:
* Excellent analytical skills
* In depth knowledge of various web analytics tools
* Excellent understanding of the various components that come together to
* Proven track record of measuring and analysing complicated online application forms to improve performance
* Highly driven and enthusiastic professional
* Excellent communication skills
* MS Excel and MS Office

Desirable Criteria for a Senior Web Analyst:
* Experience with tag management solutions e.g. Google Tag Manager, Tealium etc.
* Understanding of CRO (conversion rate optimisation)
* Understanding of user experience (UX)
* Knowledge of and interest in current digital trends

Senior Web Analyst – Manchester – £45,000 – £60,000 per annum

Job Reference: 343434_1569408954

Salary: £45000 - £60000 per annum + Benefits

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