Senior Web Analyst – £45k – Trafford Park

Role Purpose:

Our Client are one of the most reputable businesses within the financial services sector looking for a talented and professional Senior Web Analyst to join our growing team. Your role will be to closely monitor and report on key insights for our websites’ performance using web analytics toolsets in order to drive continuous improvements on our business KPIs. You will be reporting to the Director of the brokering team and work very closely to the various product stakeholders.

Role and Responsibilities
*Agree measure strategies aligned to business KPIs
*Creation and management of holistic dashboards to help achieve all agreed KPIs
*Production of actionable insights based upon reports to enhance business performance
*Regular communication with product stakeholders to share key insights and proposed actions to improve KPIs
*Support for the insight needs of the business using a combination of analytics tools which may include Google analytics (GA), AdWords, Adobe Analytics, hotjar, crazyegg etc.
*Collaboration across the team to assist with data collection and reporting
*Co-ordination of tagging requirements
*Influence for testing of the user experience (UX) via AB Testing or MVT

Essential
* Solid experience with web analytics tools
* MS Excel Experience
* Experience with MixPanel
* Excellent understanding of digital marketing
* Experience of measuring and analysing online application forms performance
* Excellent communication skills

Desirable
* Experience with tag management solutions e.g. Google Tag Manager, Tealium etc.
* Understanding of CRO (conversion rate optimisation)
* Understanding of user experience (UX)
* Knowledge of and interest in current digital trends

Senior Web Analyst – £45k – Trafford Park

Job Reference: MPAnalyst_1528900885

Salary: £40000 - £45000 per annum + Benefits

Salary per: Annum

Job Duration:

Job Start Date:

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