Digital Marketing Director – Manchester

Our growing client based in Manchester is currently working for a skilled Digital Marketing Director with strong volume lead generating experience on a large scale. Working across the Group you will be responsible for planning, development, and implementation of all of the Organisation’s marketing strategies, marketing communications, and public relations activities, both external and internal.

Key Responsibilities

* Planning, implementing and measuring the success of the Strategic Marketing Plan to enable growth, whilst managing the brand across multiple channels
* Ownership and management of the Marketing Budget, and reporting on progress to the CEO, ensuring that all marketing activities deliver ROI
* Planning, development, execution & analysis of outbound lead generation campaigns on social media, email and press to target defined sectors, companies and job roles.
* Conduct relevant market research into Target Sectors, Roles & Competitors to understand Issues & Opportunities within each sector and define our USPs and propositions
* Track & deliver against the agreed monthly KPIs
* Work closely with the Sales & Operations Delivery team to obtain ideas, recommendations & support in defining propositions
* Work closely with the Group of companies to define a group story & proposition
* Development and management of all SEO & PPC activity
* Develop, implement and monitor as necessary, systems and procedures for the smooth operation of the Marketing Function.
* Managing group websites (where appropriate) and associated web analytics
* Recruit, train, coach, motivate and appraise the Marketing Team, in line with company policies and values.
* Work very closely with the Sales & Exec team to jointly fuel the growth of the company.

Essential Requirements:

* Volume lead generating experience on a large scale
* Self-driven, results orientated and a positive outlook
* A forward thinker who is able to challenge the status-quo/approach tasks with a focus on innovative and engaging output
* A strong, entrepreneurial and hands-on person who is reliable, tolerant and determined
* Excellent organisation skills, with the ability to work on own initiative
* Ability to handle multiple responsibilities with particular attention to detail
* An empathic communicator, able to see things from the other persons point of view and maintain strict confidentiality
* Well-presented and business-like
* Trustworthy and reliable
* An ability to measure success and critically evaluate output
* Creative and dynamic
* Able to get on with others and be a team player
* Ability to embrace change and adhere to working practices
* Able to commute reliably to office space

Specific requirements

* Minimum of 4 years’ experience in a similar role within the Digital Technology sector
* You must have Volume lead generating experience on a large scale (With Examples)
* An ability to think strategically about Marketing within the business
* Substantial experience in Digital Marketing and Direct Marketing in a B2B role
* Thorough understanding of all digital channels including social media, SEO, PPC, web content and web analytics
* A thorough understanding of Marketing principles and best practices
* Ability to proactively undertake marketing and not just management of the department
* Effective team management skills
* Experience in Project Management

Digital Marketing Director – Manchester

Job Reference: 4324234_1560414458

Salary: £50000 - £85000 per annum

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Job Type:

Job Industry:

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