Content Marketing Manager
Hiring the right Content Marketing Manager is vital for your company’s marketing success and growth. The role of a Content Marketing Manager is to develop and execute content strategies aligned with your marketing goals, create engaging content to attract your target audience, establish thought leadership, and drive customer acquisition and loyalty.
If you’re looking to hire a Content Marketing Manager, you’ll probably be looking for a marketer with a strategic vision, creativity, and a deep understanding of your audience, using data-driven insights to improve strategies. Collaboration with cross-functional teams and adapting to digital marketing trends are essential for effective content distribution and industry stability. Hiring the right Content Marketing Manager will boost your brand authority, increase audience engagement and give your company a competitive edge.
Technical Skills to Look For To Hire Content Marketing Manager
Digital Marketing Managers are crucial in leveraging multichannel marketing channels and driving business success through their expertise and skills. Not every Digital Marketing Manager will possess all the skills listed here, as some may be more relevant to your company than others. If your organisation is considering hiring a content marketing manager, you must first consider your specific needs. Requesting too many skills could narrow the talent pool and reduce your chances of finding a candidate who aligns with your marketing objectives.
CMS experience becomes essential as Digital Marketing Managers advance in their career and take on higher-level responsibilities, overseeing content creation and management. Familiarity with platforms like WordPress, Joomla, or Drupal allows efficient coordination of content strategies, SEO optimisation, and website updates without extensive technical support. While it may not be a core skill at every level, CMS proficiency becomes increasingly valuable for mid-level and senior roles.
Your new hire must understand SEO principles and best practices so that they can optimise content for search engines and improve organic visibility. They should also know how to do keyword research, on-page optimisation, and implement link-building strategies.
Proficiency in web analytics tools, like Google Analytics, is an essential requirement in this role. Fluency in these tools enables professionals in this role to track content performance, analyse user behaviour, and make data-driven decisions to enhance content strategies.
Familiarity with social media platforms and management tools is highly desirable in Content Marketing Managers, especially in mid-level to senior roles. It enables efficient content scheduling, audience engagement tracking, and data-driven decision-making for social media campaigns. Look for candidates who mention Hootsuite, Buffer, or Sprout Social on their CVs.
Content Marketing Managers benefit significantly from experience with email marketing platforms like Mailchimp, MailerLite, ConvertKit, or HubSpot. These tools empower them to create and manage engaging email campaigns, analyse performance metrics, and optimise email content for better results. When hiring for this role, look for candidates with hands-on experience in these email marketing technologies to ensure effective email marketing strategies and campaigns.
Basic knowledge of graphic design tools such as Adobe Photoshop, Figma and Canva is a valuable asset in this position. With these tools, individuals can create visually appealing images, infographics, and social media graphics to complement their content. When hiring for this role, consider candidates with graphic design skills to enhance the overall visual impact of your content marketing efforts.
If your company creates a lot of video content, familiarity with video creation and editing tools like Adobe Premiere Pro, Final Cut Pro, or online video editors like CapCut is helpful. If video content is important to you, candidates with video editing skills will help you leverage visual storytelling and engage your audience effectively.
Understanding HTML and CSS is a handy skill for Content Marketing Managers, which enables them to form and style content without using heavy plugins. While this is helpful when making minor website edits, content management systems are increasingly no code, so most marketers can manage without these skills.
Using keyword research tools like Google Keyword Planner, SEMrush, or Moz is essential for Content Marketing Managers. These tools enable them to identify relevant keywords and topics for content creation, helping to optimise content for better search engine visibility and audience engagement. When hiring for this role, consider candidates with keyword research expertise to enhance your content strategy and improve organic reach.
Content Marketing Managers must have experience with content calendar tools like CoSchedule, Asana, Trello, or similar platforms. These tools allow them to plan and organise content schedules, collaborate with teams, and manage content projects effectively. When hiring a content manager, consider candidates proficient in content calendar tools to streamline workflows and ensure seamless coordination across your marketing team.
Employers often prize candidates with A/B testing experience as it allows them to experiment with different content formats, headlines, and CTAs to optimise performance. When hiring for this role, candidates with A/B testing experience will be better able to formulate content strategies incorporating data-driven decision-making and continuous improvement.
Applicants at all levels for this role should know copyright laws and content usage permissions to ensure compliance and avoid getting into complex legal situations.
Soft Skills To Look For Hiring Content Marketing Managers
The best Content Marketing Managers have a good balance of technical and soft skills. You want to hire Content Marketers who can design effective content marketing strategies and achieve results for your company.
Effective communication is vital for conveying ideas, collaborating with teams, and engaging with the target audience through various content channels, whether through still images, written articles or video content.
Content Marketing Managers must align content efforts with marketing goals and develop long-term plans to achieve objectives effectively.
Empathising with the target audience and creating content that addresses their needs and interests is fundamental for successful content marketing.
Analytical skills are crucial for understanding social media metrics, identifying audience behaviour patterns, and making data-driven decisions. Social media managers must be able to analyse KPIs and use data to tweak their strategies and achieve desired outcomes.
The digital marketing landscape is ever-changing, so being adaptable to new trends and technologies is essential for staying relevant and effective.
Analysing data and content performance metrics enables marketers to make data-driven decisions and continuously improve content strategies.
Working collaboratively with various teams ensures that content efforts are well-coordinated and significantly impact overall marketing goals.
Identifying challenges and finding creative solutions to overcome content creation and distribution obstacles is essential for success.
Maintaining content accuracy and consistency is critical to uphold brand credibility and ensure a positive user experience.
Should Content Marketing Managers Have A Degree?
A degree should not be required when hiring a Content Marketing Manager. Practical skills and experience often carry more weight than a specific degree in content marketing. A related degree can be advantageous for entry-level positions, while practical experience and proven track records are usually more beneficial for mid-level and senior marketing roles. To avoid limiting your talent pool, your organisation can value portfolios, past work experience, creativity, and results over formal education.
Challenges Employers Face When Hiring Content Marketing Managers
Getting the right candidate for the job is essential to contribute to the company’s marketing success effectively. Hiring managers should consider how they will overcome the following obstacles to attract top marketing talent.
Identifying candidates with a diverse skill set encompassing creative writing, strategic thinking, data analysis, and technical content marketing skills can be a significant challenge.
Staying up-to-date with the rapidly changing digital marketing landscape is essential. Employers should seek Content Marketing Managers who are well-versed in the latest digital marketing trends and technologies, highly adaptable and flexible, and have a positive attitude towards learning them.
Assessing a candidate’s performance and success in previous roles can be difficult, as metrics and achievements may not be directly comparable across companies.
The demand for skilled Content Marketing Managers can lead to fierce competition among employers, making it particularly challenging to allure and retain top digital marketing talent.
Ensuring that candidates align with the company’s culture and values is crucial, as Content Marketing Managers play a critical role in shaping the organisation’s brand voice and messaging.
Start Attracting Content Marketing Managers Today
Source a skilled Content Marketing Manager who shares your company’s vision and goals with the help of Adria Solutions. Here’s how our specialist Marketing Recruitment Agency can help you grow your team.
Gain access to our extensive network, including a diverse pool of qualified candidates with exceptional marketing skills and soft skills that will help you boost your marketing efforts.
Get access to exclusive insights into the marketing recruitment landscape that will help you position your brand as a top employer and identify ideal candidates with up-to-date knowledge and skills.
We thoroughly evaluate candidates’ track records, portfolios, and skills to ensure they meet your requirements.
Are you tired of seeing your top marketing employees leave for another job after you have invested so much in their training? Gain a competitive edge by attracting top marketing talent and sourcing happy candidates to improve job satisfaction and talent retention.
A one-size-fits-all recruitment approach doesn’t work for every marketing agency and company. We know it well, so we customise our talent search to find candidates with the right mix of technical and soft skills required for your role, boosting your success rate!
The human touch matters in recruitment! We use AI to speed up our candidate sourcing processes, which leaves us more time to spend doing what matters: getting to know our clients and candidates. It allows us to match you with talented marketing professionals who share your values and align with your company’s culture.
Social Media Management