In the era of AI, authentic brand storytelling can help your company stand out from the corporate culture crowd and reclaim its employer brand. Employee success stories are potent tools for humanising businesses and showcasing the true impact of your work culture. This article looks into the art of crafting these success stories, with practical examples and a success story template you can download. It highlights their role in amplifying your employer’s values and attracting top talent.
We know many employees often struggle to answer employee success story questions naturally, so below we provide you with examples of what questions to ask, tips when you don’t know how to write an employee’s success story, and how to make your employee more comfortable and communicative to deliver an authentic message that can inspire others to join your company.
What exactly are Employee Success Stories?
Employee success stories are narratives or case studies that highlight an individual’s accomplishments, personal and professional growth, and positive experience within an organisation.
These stories often cover an employee’s journey from recruitment and initial hiring through various challenges and learning experiences to their proudest achievements and their contribution to the organisation.
While some employee success stories focus on specific career milestones, others concentrate almost exclusively on personal development. They might also refer to the successful completion of a significant project.
What’s the purpose of sharing employee success stories?
While they benefit the employee’s brand, companies use employee success stories for different purposes, from enhancing their employer branding to motivating the team and improving their corporate culture.
For Recruitment and Employer Branding Reasons
Employee stories can enhance your company’s employer brand by showcasing your supportive culture and commitment to employee development.
To Encourage Employee Engagement and Motivation
Sharing success stories within the organisation can boost morale and motivate other employees. They see tangible evidence of career progression and recognition, encouraging them to pursue their own growth and success.
To Showcase Company Values, Culture and Diversity
Success stories often highlight how an employee’s achievements align with the company’s values and culture, reinforcing the importance of different aspects, such as diversity and gender equality in the day-to-day working environment and the work life balance.
For Marketing and PR Purposes
Externally, these stories can form part of a company’s content marketing strategy, demonstrating its achievements through its people and encouraging a positive public image.
To Promote a Culture of Learning
They can also serve as learning tools, offering insights into overcoming challenges and nurturing a culture of learning and knowledge sharing among employees.
To Increase Client and Stakeholder Engagement
For businesses in service sectors, showcasing team members’ success can enhance credibility and trust with clients and stakeholders, demonstrating the company’s commitment to excellence.
How Important are Employee Success Stories on a Company’s Careers Page?
Employee success stories enhance a company’s digital footprint and support broader marketing, branding, and recruitment objectives, which is why they are essential to a company’s careers page.
Therefore, employee success stories are often shared on social media platforms and company websites, including blogs, as part of an organisation’s digital marketing and communication strategy for the following reasons:
- Reach a more extensive and varied audience through social media or the company’s career website. The audience might include potential employees, current employees, clients, and other stakeholders.
- Increase the visibility of the employee success stories and create a sense of community and conversation around the company’s values and culture.
- Cater to different audiences and increase the impact of the narrative by adopting different digital formats and content types, from written stories, images, videos, infographics, and more.
- Contribute to the company’s SEO strategy with well-crafted employee success stories that resonate with the readers and positively influence the careers page’s search engine rankings.
- Boost employer branding by highlighting the company’s role in nurturing personal and professional growth and making the organisation more attractive to prospective employees.
- Humanise the brand and differentiate the company in a crowded jobs market, focusing on real people and their achievements with relatable career stories.
How to Write the Success Story of an Employee (With Free Downloadable Templates)
Having examples and templates you can customise always helps, so we thought it would be a good idea to include a couple of free downloadable templates for you to use as an example.
Download an Employee Success Story Template for a Software Developer
If you’re looking for a structured template for an employee success story, download our template below and use it to craft your company’s employee success story.
Our marketing team has designed this template for a software developer success story for our clients to follow, so we hope it can serve you as a guide.
Download an Example for a Video Testimonial Template
Following a structured template for video testimonials for employee success stories will ensure a coherent narrative that engages your audience from start to finish.
Find below a free downloadable template tailored for video format incorporating visual storytelling elements.
A few final Reminders about Employee Success Stories
Here are a few final reminders about using employee success stories to build your company’s brand.
- Adapt the template to your employees’ achievements and your company’s storytelling style.
- While many people will be proud to be a part of the company’s success story, not everyone will be willing to allocate time in their diaries to answer many questions, so think about personal incentives for those willing to participate.
- The key is to make the story relatable and inspirational, offering a behind-the-scenes peek into the human side of working at your company and the real opportunities for growth and success.
- While some of your employees might be camera-shy, try to make them comfortable and encourage them to speak to the camera naturally about their experiences at your company.
- The authenticity of your video testimonials will resonate with your viewers, making the company’s culture and the employee’s success story more compelling.
If you’re looking for examples of employee success stories, feel free to contact our marketing team on social media. They’ll happily share examples specific to a particular role or your industry. Or consider a partnership with Adria Solutions, and our team will get involved in these and other aspects of your talent attraction strategy to improve your employer branding.