All the elements of IT and Digital hand drawn around a laptop

What’s The Difference Between IT and Digital?

What’s the difference between IT and Digital? This is a question we are often asked here at Adria. Hiring managers are sometimes unsure where a particular job role sits but it’s also a topic which seems to confuse some candidates. It’s an important thing for hiring managers to consider before advertising a job vacancy in order to attract the right people.

So for anyone who has any questions about the difference between IT and digital, this post is for you!

In order to put the terms IT and Digital into context, let’s first consider their definitions:

  • IT is a noun, defined as The study or use of systems (especially computers and telecommunications) for storing, retrieving, and sending information.”
  • Digital, is an adjective and used to describe anything; “Involving or relating to the use of computer technology.”

If we think of these definitions in terms of job roles, anyone who uses computers or telecommunications would say they work in IT. Likewise, someone whose job involves the use of computer technology could say that they work in digital. Put like this, it’s easy to see where the confusion lies, but to those who work in IT and Digital, there’s a definite difference. So let’s explore this a little further.

Is Digital Just a New Word For IT?

If you talk to someone who has worked with computers in some capacity for more than 15 years, they will probably tell you that they work in IT. Someone who is straight out of university on the other hand, would more than likely tell you that they worked in digital. So it could be said that the two words are old and new school versions of the same thing. 

However, if you think about the jobs these two people are likely to have, they are probably quite different. Times have moved on and so have the technologies we use. An IT job someone had twenty years ago will probably look quite different to a role graduates might apply for when leaving university.

Consider banking for example. If someone gave you a cheque, a few years ago, you would have walked into a bank and handed it to a cashier. The IT systems the bank had in place enabled that cheque to be processed. It would take a few days but eventually the money would appear in your account.

A visual list of jobs you might find in IT and Digital

IT vs Digital

Digital Transformation

It’s likely that by now, your bank has undergone a digital transformation. The process to pay a cheque in these days is much faster. Now, you simply take a picture of it on your smartphone and the money appears in your account instantly.

The transition from the old IT world to the new Digital one, won’t have been easy for the bank. It would have needed to invest heavily in equipment, software and up-skilling their existing employees to bring them up to date. This process is called a Digital Transformation but they couldn’t have done it without the IT Department.

The above example demonstrates that whilst there is a definite difference between IT and digital, the two work together in harmony and often cross over.

To summarise, Digital considers how a customer interacts with a business and aims to replace traditional customer service with ways of satisfying their needs digitally. IT focuses on making sure the infrastructure and technologies are in place to make that happen.

Which Job Roles Sit Within IT & Digital?

IT Roles

  • Technical Support
  • Infrastructure Engineer
  • Web/Software Developer
  • Test Analyst
  • IT Manager/Head of IT
  • Project Manager
  • Solutions Architect

Digital Roles

  • User Experience/Interface Designer
  • Product Manager
  • Digital Marketing Executive
  • Social Media Manager
  • SEO Manager
  • PPC Manager

Here at Adria Solutions, we are specialists in recruiting for IT and Digital roles. If you’re still confused about where your role sits. Don’t worry. As long as you know what your business goals are, we can help you get the right people in place to achieve them. Please give us a call to discuss your plans and find out how we can help.